Marketing & Assessment Strategist, Student Engagement

UC Merced; California; Sur place; USD 72 000 - 88 000; Temps partiel

Résumé du poste

University of California, Merced is seeking a Marketing & Communications Specialist to support division-wide storytelling and strategic communications. This part-time role elevates visibility of Student Affairs initiatives, connects with students, and ensures timely messaging across the division.

The Specialist will develop marketing strategies, manage content across website and social channels, and mentor a student team in creating engaging media and data-driven insights.

Qualifications

• Bachelor's degree in related area from an accredited institution.
• 3 years experience in marketing, communications, digital media, or related areas.
• Experience with Canva, Adobe Suite, CMS platforms, social media, and analytics.
• Commitment to equity, inclusion, and student-centered communication.
• Ability to work independently with accountability and strong written/oral communication.

Responsabilités

• Lead design, writing, and production of annual reports and divisional highlights.
• Collaborate with leadership to gather data, stories, and program outcomes.
• Manage photography, digital assets, and content libraries.
• Develop and implement marketing strategies for division-wide initiatives.
• Supervise a student employee and oversee social media content.
• Draft and distribute messages from leadership to the student body.
• Design and implement assessment tools to evaluate program effectiveness.
• Maintain and update the UC Merced Office of Student Involvement website.
• Create data visualizations and reports for stakeholders.

Connaissances

Marketing & Communications

Storytelling

Data analysis

Branding

Digital media

Content strategy

Project management

Mentoring

Formation

Bachelor's degree

Outils

Canva

Adobe Suite

CMS platforms

Social media platforms

Website editing

Analytics tools

Description du poste

University of California, Merced is seeking a Marketing & Communications Specialist to support division-wide storytelling and strategic communications. This part-time role elevates visibility of Student Affairs initiatives, connects with students, and ensures timely messaging across the division.

The Specialist will develop marketing strategies, manage content across website and social channels, and mentor a student team in creating engaging media and data-driven insights.