Data-Driven Marketing & Assessment Specialist

University of California Merced; Merced (CA); On-site; USD 72,000 - 88,000; Full time

Job summary

The University of California, Merced, invites applicants for a Marketing & Communications Specialist within the Division of Student Affairs & Engagement. The role focuses on strategic storytelling, engagement, training, and programs that support branding and assessment across the division.

Responsibilities include managing content, leading social media planning, supporting data-driven improvements, and ensuring accessible, consistent messaging campus-wide.

Qualifications

• Bachelor's degree in related area from an accredited institution.
• 3 years experience with marketing, communications, digital media, or related areas.

Responsibilities

• Lead the design, writing, and production of annual reports, impact summaries, and divisional highlights that showcase Student Affairs achievements.
• Partner with VCSAE leadership to gather data, student stories, and program outcomes aligned with our mission and values.
• Manage photography, digital assets, and content libraries to ensure consistent branding and accessibility.
• Develop and implement marketing strategies for division-wide initiatives, events and communications.
• Supervise and mentor a student employee responsible for day-to-day social media content.
• Draft, format, and distribute messages sent from the VCSAE or on Behalf of Student Affairs to the entire student body.
• Assist in designing and implementing assessment tools to evaluate the effectiveness of student programs and services.
• Website Management: Maintain and update the Office of Student Involvement website with current information, events, and resources.
• Collect and organize data from various sources to support office initiatives and projects.

Skills

Marketing

Communications

Digital media

Storytelling

Content creation

Education

Bachelor's degree in related area

Tools

Canva

Adobe Suite

CMS platforms

Social media platforms

Website editing

Basic analytics

Job description

The University of California, Merced, invites applicants for a Marketing & Communications Specialist within the Division of Student Affairs & Engagement. The role focuses on strategic storytelling, engagement, training, and programs that support branding and assessment across the division.

Responsibilities include managing content, leading social media planning, supporting data-driven improvements, and ensuring accessible, consistent messaging campus-wide.