Field Marketing Manager

EPAM Systems, Inc.; Los Angeles (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

EPAM Systems, Inc. is seeking a results-driven Field Marketing Lead for the North America region, covering a defined U.S. territory.

You will partner with regional sales leadership to translate priorities into focused marketing programs that accelerate pipeline and strengthen client relationships. You will own account-based marketing programs, executive engagement and regional events, turning technology narratives into compelling market stories across AI, cloud, data and software engineering to

Qualifications

• Five years of field marketing or ABM experience in technology services or related industries.
• Experience partnering with sales and business leadership to translate priorities into actionable marketing plans.
• Experience supporting a geographic sales territory or portfolio of enterprise accounts.

Responsibilities

• Lead field marketing partner for region, focusing investment on high-priority accounts and growth opportunities.
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients.
• Lead field marketing support across the business in your territory.
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives.
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement.
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities.
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact.
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering.
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI.
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization.

Skills

Field marketing

ABM

Demand generation

Marketing strategy

Executive engagement

CRM

Campaign analytics

Education

Bachelor's degree in marketing or related field

Tools

Demandbase

6sense

CRM

Marketing automation

Job description

Drive high-impact marketing strategies and accelerate pipeline growth across North America. Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region — working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline. This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support. At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives. Req#1054527395

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

• Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events and changing business needs
• Bachelor's degree in marketing, communications or a related field