Manager, Marketing Automation

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in Philadelphia is seeking a Manager, Marketing Automation to design and optimize omnichannel campaigns for life science clients. You will build data-driven journeys that drive engagement and measurable outcomes.

Lead a team of CXM Analysts, partner with clients and creative teams, and leverage platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot and Hubspot to push the boundaries of healthcare marketing.

Qualifications

• 5–7 years of experience in marketing automation, data management, CRM, or similar MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Excellent communication, collaboration, and project management skills.
• Passion for innovation and healthcare marketing.

Responsibilities

• Be the Architect: Design and implement sophisticated, automated omnichannel campaigns.
• Lead the Way: Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns.
• Master the Data: Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making.
• Empower Your Team: Mentor and guide a team of CXM Analysts, fostering growth and collaboration.

Skills

Marketing automation

CRM

MarTech

Data management

Leadership

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

Pardot

Hubspot

Job description

Orchestrate the Future of Healthcare Marketing: Manager, Marketing Automation

Do you thrive on building seamless, data-driven customer journeys that deliver real results? Are you passionate about leveraging cutting-edge marketing automation technology to drive engagement in the ever-evolving world of healthcare?

CMI Media Group, the industry leader in healthcare marketing, is searching for a strategic and driven Manager, Marketing Automation to lead the charge in crafting innovative, omnichannel campaigns for our life science clients.

In this role, you will:

• Be the Architect: Design and implement sophisticated, automated omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.


• Lead the Way: Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns that align with client goals and exceed expectations.


• Master the Data: Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making to continuously improve results.


• Empower Your Team: Mentor and guide a team of CXM Analysts, fostering their growth and development while cultivating a collaborative and high-performing team environment.

Your Expertise:

• 5-7 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.


• Proven ability to lead and develop high-performing teams.


• Exceptional communication, collaboration, and project management skills.


• A passion for innovation and a desire to push the boundaries of what’s possible in healthcare marketing.

Bonus Points:

• Experience in pharma marketing or at a media agency.


• Familiarity with DOMO or similar business intelligence platforms.


• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group?

At CMI Media Group, we're not just changing the face of healthcare marketing - we're transforming lives. We offer a dynamic and collaborative work environment where your contributions are valued and your growth is nurtured. We are committed to fostering a culture of diversity, equity, and inclusion where everyone feels empowered to bring their authentic selves to work.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.