Manager, Marketing Automation

CMI/Compas; Chesterbrook (PA); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group, a leader in healthcare marketing, seeks a strategic Manager of Marketing Automation to craft data-driven omnichannel campaigns for life science clients.

You will design sophisticated campaigns on our proprietary platform, collaborate with clients and agencies, analyze performance, and mentor a team of CXM Analysts. The role requires 5–7 years in MarTech, strong leadership and PM skills, and a passion for healthcare innovation.

Qualifications

• 5–7 years of experience with marketing automation and MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Strong communication, collaboration, and project management skills.
• Passion for innovation in healthcare marketing.

Responsibilities

• Design and implement automated omnichannel campaigns using the company's marketing orchestration platform.
• Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns.
• Analyze campaign performance and identify optimization opportunities to continuously improve results.
• Mentor and guide CXM Analysts, fostering growth and a high-performing team environment.

Skills

Marketing automation

Data analysis

Leadership

Project management

Communication

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

Pardot

HubSpot

DOMO

Job description

Description

Position at CMI Media Group

Orchestrate the Future of Healthcare Marketing: Manager, Marketing Automation

Do you thrive on building seamless, data-driven customer journeys that deliver real results? Are you passionate about leveraging cutting-edge marketing automation technology to drive engagement in the ever-evolving world of healthcare?

CMI Media Group, the industry leader in healthcare marketing, is searching for a strategic and drivenManager, Marketing Automation to lead the charge in crafting innovative, omnichannel campaigns for our life science clients.

In this role, you will:

• Be the Architect: Design and implement sophisticated, automated omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
• Lead the Way: Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns that align with client goals and exceed expectations.
• Master the Data: Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making to continuously improve results.
• Empower Your Team: Mentor and guide a team of CXM Analysts, fostering their growth and development while cultivating a collaborative and high-performing team environment.

Your Expertise:

• 5-7 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Exceptional communication, collaboration, and project management skills.
• A passion for innovation and a desire to push the boundaries of what's possible in healthcare marketing.

Bonus Points:

• Experience in pharma marketing or at a media agency.
• Familiarity with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group?

At CMI Media Group, we're not just changing the face of healthcare marketing - we're transforming lives. We offer a dynamic and collaborative work environment where your contributions are valued and your growth is nurtured. We are committed to fostering a culture of diversity, equity, and inclusion where everyone feels empowered to bring their authentic selves to work.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.