Director, Marketing Automation & CXM Strategy

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in the United States is seeking an Associate Director, Marketing Automation to lead omnichannel campaigns for life sciences clients on our CXM platform. You will partner with clients, analysts, media specialists, and cross-functional teams to deliver implementation excellence and strong client experiences.

You will mentor CXM professionals, manage end-to-end campaign delivery, optimize ROI, and stay ahead on marketing automation trends.

Qualifications

• 7+ years in marketing automation or related field with a successful track record.
• Experience with major MarTech platforms and data-driven campaigns.
• Strong leadership, client management, and presentation skills.

Responsibilities

• Lead client engagements, translating needs into omnichannel marketing automation solutions.
• Advise on messaging cadence, data strategy, and implementation best practices.
• Mentor CXM professionals and oversee end-to-end campaign delivery.
• Identify opportunities for growth and contribute to new business proposals.
• Analyze performance, optimize ROI, and maintain CXM process documentation.

Skills

Marketing automation

Media strategy

CRM/MarTech platforms

Client management

Data analysis

Presentation skills

Tools

Salesforce Marketing Cloud

Adobe Marketo

HubSpot

Tealium

Eloqua

Job description

CMI Media Group in the United States is seeking an Associate Director, Marketing Automation to lead omnichannel campaigns for life sciences clients on our CXM platform. You will partner with clients, analysts, media specialists, and cross-functional teams to deliver implementation excellence and strong client experiences.

You will mentor CXM professionals, manage end-to-end campaign delivery, optimize ROI, and stay ahead on marketing automation trends.