Remote Marketo & Salesforce Automation Specialist

Global Payments, Inc.; Dallas (TX); Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental and vision care

Retirement and investment options

Paid time off

Job summary

Global Payments, Inc. is seeking a Marketing Automation Administrator to manage our global Marketo Engage instance and integrate with Salesforce and third‑party tools.

You will drive data flow, optimize campaigns, and partner with marketing and sales teams to support demand generation and customer lifecycle initiatives. In this role, you’ll implement scalable automation, maintain data governance, and advance our marketing tech stack with a hands‑on, operational mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Adobe Certified Expert: Marketo Engage Business Practitioner
• 3-5 years of Marketo administration experience
• 3 years of Salesforce.com experience with data translation between systems
• Strong knowledge of Vertify or other integration tools (Mulesoft) a plus
• A passion for data flow, performance metrics, and optimization across systems
• High attention to detail and strong organizational skills in a fast-paced environment
• Self-starter who can prioritize and manage multiple initiatives effectively

Responsibilities

• Ensure Marketo is configured and maintained as a best-in-class platform to meet global needs
• Operate, configure, and troubleshoot Marketo, Salesforce, and integrated tools
• Translate business needs into scalable automation across Marketo and Salesforce
• Support lead nurture, recycle, and win-back programs globally
• Identify areas for efficiency, scalability, and improved data quality through automation
• Create and maintain data governance guidelines and SOPs for ABM and lead management
• Collaborate with Marketing Ops to evolve tech stack and global architecture
• Stay informed on marketing automation trends and performance benchmarks
• Build, test, and optimize email programs, landing pages, forms, segmentation, and scoring
• Own lead scoring implementation and maintenance
• Support global data hygiene initiatives and quality control
• Educate system users on platform functionality and governance
• Maintain documentation of processes and configurations
• Collaborate with stakeholders to align execution and performance
• Administer integrated platforms including event tools, predictive scoring, and reporting systems

Skills

Marketo admin

Salesforce data sync

Adobe Marketo Engage

Vertify / Mulesoft

Data governance

Data quality

Email marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Adobe Certified Expert: Marketo Engage

Tools

Vertify

Mulesoft

Salesforce.com

Job description

Global Payments, Inc. is seeking a Marketing Automation Administrator to manage our global Marketo Engage instance and integrate with Salesforce and third‑party tools.

You will drive data flow, optimize campaigns, and partner with marketing and sales teams to support demand generation and customer lifecycle initiatives. In this role, you’ll implement scalable automation, maintain data governance, and advance our marketing tech stack with a hands‑on, operational mindset.