AI-Driven Marketing Automation & Digital Experience Lead

EBSCO Information Services, Inc.; Frankfort (KY); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Parental leave

PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You’ll combine automation, personalization, behavioral data, and AI to create coordinated experiences guiding prospects from initial engagement through nurture and qualification. This role sits at the intersection of digital experience and marketing operations, focusing on ensuring HubSpot

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs. You understand forms, landing pages, segmentation, personalization, and digital conversion.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Ops

HubSpot

HubSpot Workflows

Advertising Platforms

Analytical Skills

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You’ll combine automation, personalization, behavioral data, and AI to create coordinated experiences guiding prospects from initial engagement through nurture and qualification. This role sits at the intersection of digital experience and marketing operations, focusing on ensuring HubSpot