Marketing and Sales Director

Gardant Management Solutions; Fishersville (VA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Advancement opportunities

Comprehensive medical, dental, vision

401(k) with employer match

Paid Time Off

Employee Referral Program

Paycom payroll tools

Job summary

Gardant-Management-Solution seeks a Community Marketing & Sales professional to lead outreach with physicians, senior centers, and home health partners, driving referrals and occupancy. You will craft compelling social content, manage multiple channels, and coordinate with sales to convert leads into residents.

Strong communication and closing skills are essential for success. The role includes delivering warm, informative tours, following up on inquiries, and maintaining CRM data to optimize

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program and builds relationships with local professionals.
• Promotes a positive social media presence and content aligned with mission and values.
• Oversees marketing channels to engage residents, employees, and stakeholders.
• Bridges marketing and sales with campaigns and outreach to drive revenue.
• Delivers tailored tours for prospective residents and families.
• Implements follow-up strategies and manages CRM for lead nurturing.

Skills

Sales experience

Marketing experience

Relationship building

Communication skills

Data-driven decisions

Adaptability

Education

Associate degree preferred

Tools

CRM software

Job description

Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredAssisted/Supportive Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)