Marketing and Communications Coordinator

smcinternalcareers; Virginia (MN); On-site; USD 48,000 - 64,000; Full time

Job summary

Southern Management is seeking a Marketing & Communications Coordinator to join our marketing team. You will create dynamic, branded content for corporate and community teams and support campaigns across channels.

You'll manage Canva assets, develop templates for seasonal promotions, draft articles for newsletters, and assist with plan, scheduling, and brand compliance in collaboration with the Residential Marketing Specialist. A detail-oriented, team-oriented communicator.

Qualifications

• Bachelor's degree or equivalent.
• Understanding in Yardi/CRM equivalent and ILS platforms.
• 1-2 years' work experience as a marketing coordinator or higher level.
• Proficient computer skills, including Microsoft Office Suite Products (Word, Excel, PowerPoint, OneNote, Outlook).
• Expert Working knowledge of Canva and/or Adobe Creative Suite.
• Multi-family industry experience, or other B2C industry experience preferred

Responsibilities

• Content Creation and Management.
• Create and produce community-level marketing flyers and promotional materials in Canva according to brand standards and leasing team needs.
• Organize, maintain and manage company Canva library.
• Continuous creation of templates as promotions, pricing and seasonal campaigns change.
• Process and fulfill collateral requests from leasing teams, ensuring accuracy and timely turnaround.
• Partner with Residential Marketing Specialist to review material submissions for brand compliance before distribution.
• Written Communications support: planning monthly/quarterly/annual communications, drafting articles for newsletters, supporting email tools, creating copy for graphics.
• Marketing Process Management: manage open collateral requests, assist with campaign planning and scheduling, maintain resources and filing, assist PO creation, assist with department projects.
• Corporate and Community Partnership: bridge corporate/community gaps, facilitate brand training with Residential Marketing Specialist, support campaigns with design materials.
• Additional Responsibilities: track industry trends, ensure policy compliance, perform other duties as assigned

Skills

Detail-oriented

Team-oriented

Written communication

Verbal communication

Organizational skills

Prioritization

Multitasking

Pressure handling

Customer service mindset

Education

Bachelor's degree or equivalent

Tools

Canva

Adobe Creative Suite

Microsoft Office

Yardi/CRM

ILS platforms

Job description

GET TO KNOW SOUTHERN:

Southern Management is the largest privately owned property management company in the Mid-Atlantic region. We own and manage apartment communities, hotels, mixed-use and commercial properties, but our business is people. We empower our team members to do the right things, in the right ways, for the right reasons. Be part of something worthwhile. Be part of the Southern Difference. Join our team!

WHAT WE ARE LOOKING FOR:

The Marketing & Communications Coordinator is a key player within the marketing team, with a focus on creating dynamic, branded visual and written content for our corporate and community teams. We are looking for someone who is eager to launch their career in marketing & communications, has exceptional attention to detail, and is team-oriented.

WHAT WE EXPECT FROM YOU:

• Content Creation and Management
• Create and produce community-level marketing flyers and promotional materials in Canva according to brand standards and leasing team needs.
• Organize, maintain and manage company Canva library.
• Continuous creation of templates as promotions, pricing and seasonal campaigns change.
• Process and fulfill collateral requests from leasing teams, ensuring accuracy and timely turnaround.
• Partner with Residential Marketing Specialist to review material submissions for brand compliance before distribution.

Written Communication

• Support our Senior Communications Specialist with communication planning monthly, quarterly, and annually.
• Draft and edit articles for weekly and monthly newsletters.
• Provide back up support for email communications tools.
• Create copy to support graphic and Canva flyer creation.

Marketing Process Management

• Manage and track open collateral request, communicating updates efficiently.
• Partner with the Marketing Team Lead and Digital Marketing Manager for campaign planning and scheduling.
• Assist with maintaining marketing resources, documentation and filing systems.
• Support team and corporate strategic objectives through timely Purchase Order creation.
• Assist Marketing Team Lead with project management for department projects and goals.

Corporate and Community Partnership

• Bridge the gap between corporate and communities, being a key resource and partner with community team members.
• Facilitate regular brand training for community team members alongside Residential Marketing Specialist.
• Support corporate marketing campaigns with design materials, as needed.

Additional Responsibilities

• Keep a pulse on industry trends and competitive market conditions, supporting the ability to adapt strategies to address specific multifamily community needs.
• Comply with all Southern Management's policies and procedures.
• Perform various other duties as assigned by the department lead and/or manager.

JOB KNOWLEDGE & SKILLS:

• Detail-oriented and able to follow through with all assigned tasks
• Team-oriented, with a customer service approach to tasks
• Excellent written and verbal communication skills
• Excellent organizational skills and the ability to prioritize work
• Flexible, open-minded, and works well under pressure
• Able to handle multiple tasks simultaneously

QUALIFICATIONS:

• Bachelor's degree or equivalent.
• Understanding in Yardi/CRM equivalent and ILS platforms.
• 1-2 years' work experience as a marketing coordinator or higher level.
• Proficient computer skills, including Microsoft Office Suite Products (Word, Exce
• PowerPoint, OneNote, Outlook).
• Expert Working knowledge of Canva and/or Adobe Creative Suite.
• Multi-family industry experience, or other B2C industry experience preferred