Marketing Analytics Strategist - AI, Dashboards & Growth

B2E Marketing; Des Moines (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

B2E Data Marketing is seeking a Marketing Analytics Specialist who blends a strong technical foundation with client strategy and product development. You will extend and scale data and analytics capabilities, and contribute to AI, ML, and predictive marketing initiatives.

Responsibilities include building predictive models, designing data pipelines, and developing dashboards to translate complex data into actionable insights for clients and internal teams.

Qualifications

• 3–5 years of experience in data science, analytics, or marketing data.
• Experience with marketing data, audience targeting, or campaign analytics preferred.
• Experience with SQL, Python or R; predictive modeling; statistical analysis; and data integration.
• Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
• Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
• Strategic, problem-solving mindset with interest in product development.

Responsibilities

• Develop predictive models for targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to optimize marketing outcomes.
• Explore and implement emerging AI/ML capabilities to enhance product offerings.
• Conduct A/B and multivariate testing to improvement marketing effectiveness.
• Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
• Ensure data quality, consistency and scalability across projects.
• Leverage tools such as Alteryx, Python and R to automate workflows.
• Develop dashboards and reporting to translate data into actionable insights.
• Support audience development, data enrichment, and marketing execution across channels.
• Collaborate on product innovation and roadmap development for new data-driven solutions.
• Translate complex data into clear, actionable insights to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Job description

B2E Data Marketing is seeking a Marketing Analytics Specialist who blends a strong technical foundation with client strategy and product development. You will extend and scale data and analytics capabilities, and contribute to AI, ML, and predictive marketing initiatives.

Responsibilities include building predictive models, designing data pipelines, and developing dashboards to translate complex data into actionable insights for clients and internal teams.