Marketing Analytics Specialist — Remote Insights & Dashboards

Maven Ventures; Washington (District of Columbia); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Zoom is seeking a Marketing Analytics professional to transform marketing data into insights through dashboards, analysis, and reporting that supports campaign performance and customer behavior understanding. You will partner with stakeholders to define KPIs, measure frameworks, and provide data-driven recommendations for strategy and budget allocation.

The role emphasizes both deep data work and clear, executive-level communication.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, or a related field, or equivalent experience.
• 3+ years of experience with SQL for data analysis and querying.
• 3+ years of experience with Tableau for data visualization and dashboard development.
• Strong understanding of digital marketing concepts including attribution modeling, customer journey mapping, funnel analysis, and marketing mix optimization.
• Excellent communication and presentation skills with the ability to translate complex findings for executive audiences.
• Experience performing statistical analysis using Python or R.
• Experience building custom dashboards using JavaScript.

Responsibilities

• Design and develop comprehensive dashboards and reports to track marketing campaign performance, ROI, and key metrics across digital, social, email, and event channels
• Conduct deep-dive analyses on customer behavior, funnel conversion rates, and attribution modeling to identify optimization opportunities and growth drivers
• Partner with marketing teams to define KPIs, establish measurement frameworks, and provide data-driven recommendations for campaign strategy and budget allocation
• Analyze marketing experiments and ad-hoc requests to evaluate campaign effectiveness, measure outcomes, and validate hypotheses
• Translate complex analytical findings into clear, actionable insights through presentations and executive-level reporting to drive strategic marketing decisions

Skills

SQL

Python

R

Communication

Education

Bachelor's degree in Computer Science or Information Systems

Tools

Tableau

JavaScript

Job description

Zoom is seeking a Marketing Analytics professional to transform marketing data into insights through dashboards, analysis, and reporting that supports campaign performance and customer behavior understanding. You will partner with stakeholders to define KPIs, measure frameworks, and provide data-driven recommendations for strategy and budget allocation.

The role emphasizes both deep data work and clear, executive-level communication.