Marketing Analytics Specialist - Data, A/B Testing, Tableau

Atterro; Plano (TX); On-site; USD 73,000 - 98,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Atterro is seeking a Marketing Analyst in Plano, TX to drive analytics and measurement for digital marketing and personalization efforts. You will collaborate with Marketing, Demand Generation, Platform, Data Science, Engineering and Project Management to develop insights and data solutions that inform marketing effectiveness and growth strategies.

The role reports to the Director of Digital Analytics. The position emphasizes strategic analyses, KPI development, and A/B test ownership to

Qualifications

• Bachelor's degree in a quantitative field (Mathematics, Engineering, OR Statistics).
• 5+ years in Data Analytics or related roles such as Quantitative Marketing or Operations Research.
• 3+ years of SQL experience.
• 2+ years of planning, executing, and measuring A/B tests.
• 3+ years building data visualizations with Tableau.
• Experience in an eCommerce and/or Digital Marketing environment.

Responsibilities

• Drive strategic analysis and deep dives; create dashboards and reports for senior leadership.
• Partner with BI to build reporting solutions using Tableau, SQL and BI tech.
• Translate business problems into data insights to guide decisions.
• Drive marketing optimization by uncovering customer insights for targeting and messaging improvements.
• Own KPI development, testing frameworks (A/B tests), and performance measurements.
• Identify high-value customer actions and align with teams to prioritize campaigns.

Skills

Strong analytical background

SQL

Excel

Pitching to leadership

Education

Bachelors in quantitative field

Tools

Tableau

SQL

Excel

Job description

Atterro is seeking a Marketing Analyst in Plano, TX to drive analytics and measurement for digital marketing and personalization efforts. You will collaborate with Marketing, Demand Generation, Platform, Data Science, Engineering and Project Management to develop insights and data solutions that inform marketing effectiveness and growth strategies.

The role reports to the Director of Digital Analytics. The position emphasizes strategic analyses, KPI development, and A/B test ownership to