Digital Marketing Data Analyst – Contract

Smart IMS Inc; Plano (TX); On-site; USD 55,104,000 - 85,962,000; Full time

Job summary

cyberThink is seeking a Data Analyst in Plano, TX for a 12-month onsite contract. You will drive analytics for digital marketing and personalization, collaborating with Marketing, Data Science, Engineering and PM to deliver insights and data solutions.

The role requires 5–7 years in data analytics, strong SQL and Tableau experience, and expertise in A/B testing and statistical modeling. Excellent communication and ability to work across teams are essential.

Qualifications

• Bachelor's degree in a quantitative field is required.
• 5+ years hands-on data analytics or related roles.
• 3+ years SQL experience.
• 2+ years designing and measuring A/B tests.
• 3+ years building data visualizations with Tableau.
• 2+ years statistical analysis using R/STATA/SAS/Python.
• Experience in eCommerce or digital marketing environments.
• Strong written and verbal communication; able to translate analytics into business solutions.
• Ability to manage multiple tasks with deadlines.
• Comfortable working with diverse teams and independently.

Responsibilities

• Strategic analysis and reporting; create dashboards tracking marketing and personalization performance.
• Collaborate with BI team to build reporting solutions using Tableau, SQL and BI tools.
• Work with stakeholders to understand business problems and provide data insights.
• Drive marketing optimization by delivering actionable customer insights.
• Plan tests and measure KPIs; own A/B testing framework; compare programs.
• Identify HVAs and align with teams to maximize business value.

Skills

SQL

Tableau

A/B testing

Statistical modeling

Digital marketing

Communication

Teamwork

Education

Bachelor's degree in quantitative field

Bachelor's degree in CS/Engineering

Tools

Microsoft SharePoint

Job description

cyberThink is seeking a Data Analyst in Plano, TX for a 12-month onsite contract. You will drive analytics for digital marketing and personalization, collaborating with Marketing, Data Science, Engineering and PM to deliver insights and data solutions.

The role requires 5–7 years in data analytics, strong SQL and Tableau experience, and expertise in A/B testing and statistical modeling. Excellent communication and ability to work across teams are essential.