Marketing Data Analyst

Ektello; Plano (TX); On-site; USD 72,000 - 102,000; Full time

Job summary

Ektello in Plano, TX seeks a Senior Digital Marketing Data Analyst to lead analytics, measurement, and optimization across digital channels and personalization efforts. You will partner with Marketing, E‑Commerce, and Engineering to transform data into growth strategies, quantify engagement, and drive insights to executives.

Responsibilities include building automated BI solutions, designing robust A/B testing frameworks, and delivering data-backed storytelling to leadership.

Qualifications

• 5+ years of hands-on data analytics, quantitative marketing, or operations research.
• Experience in digital marketing analytics and personalization.
• Strong SQL and advanced Excel modeling skills.

Responsibilities

• Analyze campaign performance and quantify impact across digital channels.
• Design, implement, and maintain dashboards using SQL and Tableau.
• Lead A/B and multivariate testing to optimize customer journeys.
• Identify high-value actions and drive data-informed marketing pivots.
• Present actionable insights to senior leadership besides cross-functional partners.

Skills

Advanced analytics

Executive storytelling

AB testing

Education

Bachelor's degree in quantitative field

Tools

SQL

Tableau

Excel

Python

R

SAS

STATA

Job description

Senior Digital Marketing Data Analyst Location: Plano, TX - Onsite Job Type: 12 + month contract to (hire + multi-extension capability) Rate: 63.00 /hr. W2

About the Role

We are seeking a high-caliber Senior Digital Marketing & Personalization Data Analyst to lead analytics, measurement, and optimization initiatives across digital marketing channels and customer personalization efforts. Reporting directly to the Director of Digital Analytics, you will collaborate closely with Marketing, Demand Generation, E-Commerce, Data Science, and Engineering teams to transform complex datasets into actionable business growth strategies. In this role, you will be responsible for quantifying customer engagement, designing robust A/B testing frameworks, building automated BI solutions, and regularly pitching strategic insights to executive marketing and business leadership.

Top Core Competencies

• Advanced Analytics & SQL/Excel: Expert-level fluency in writing complex SQL queries, building data pipelines, and manipulating large datasets in Excel.
• Executive Pitching & Storytelling: Proven ability to translate complex data analytics into clear, compelling narratives and present strategic recommendations to marketing and executive leadership.
• A/B Testing & Optimization: Hands‑on experience designing, executing, and measuring A/B and multivariate test frameworks to optimize marketing campaigns and customer journeys.

Key Responsibilities

• Strategic Analysis & Leadership Pitching: Conduct deep-dive strategic analyses to evaluate campaign effectiveness. Present actionable insights and recommendations directly to senior marketing and business leaders.
• Dashboarding & BI Solutions: Partner with Business Intelligence and Data Engineering teams to design, automate, and maintain scalable reporting dashboards using SQL, Tableau, and enterprise data warehouses.
• Marketing & Personalization Optimization: Analyze customer behavior to deliver insights that ensure the right product message reaches the right customer at the optimal time across digital channels.
• A/B Testing & Campaign Measurement: Define key performance indicators (KPIs) to measure digital marketing impact. Own the end‑to‑end A/B testing lifecycle, highlighting winning strategies and guiding data-backed campaign pivots.
• High‑Value Action (HVA) Modeling: Identify and quantify critical downstream customer actions that drive engagement and lifetime value. Align cross‑functional teams (Marketing, Demand Gen, Product) to prioritize campagnes around these key drivers.

Qualifications & Requirements

• Must‑Have Requirements:
  • Experience: 5+ years of hands‑on experience in Data Analytics, Quantitative Marketing, or Operations Research.
  • SQL & Excel Mastery: 3+ years of expert‑level experience in data manipulation and querying using SQL, along with advanced Excel modeling skills.
  • Communication & Pitching: Stellar verbal, written, and presentation skills with a track record of pitching data solutions to non-technical business partners and executives.
  • Schedule: Ability to work 100% fully onsite at our [City, State] office.
• Preferred Qualifications & Skills:
  • Education: Bachelor’s degree in a quantitative field (e.g., Mathematics, Computer Science, Statistics, Engineering, Operations Research, or Economics).
  • Domain Experience: Prior analytics experience within an E‑Commerce or Digital Marketing environment.
  • A/B Testing: 2+ years of experience designing, executing, and analysing A/B and multivariate tests.
  • Data Visualization: 3+ years of experience building dynamic dashboards in Tableau or similar BI tools.
  • Statistical Modeling: 2+ years of experience using statistical analysis software/languages such as Python, R, SAS, or STATA.
  • Agility: Proven ability to manage multiple analytical projects simultaneously in a fast-paced corporate setting.

#IND #LI-DC2