Senior Digital Marketing Data Analyst - Onsite Plano

Ektello; Plano (TX); On-site; USD 72,000 - 102,000; Full time

Job summary

Ektello in Plano, TX seeks a Senior Digital Marketing Data Analyst to lead analytics, measurement, and optimization across digital channels and personalization efforts. You will partner with Marketing, E‑Commerce, and Engineering to transform data into growth strategies, quantify engagement, and drive insights to executives.

Responsibilities include building automated BI solutions, designing robust A/B testing frameworks, and delivering data-backed storytelling to leadership.

Qualifications

• 5+ years of hands-on data analytics, quantitative marketing, or operations research.
• Experience in digital marketing analytics and personalization.
• Strong SQL and advanced Excel modeling skills.

Responsibilities

• Analyze campaign performance and quantify impact across digital channels.
• Design, implement, and maintain dashboards using SQL and Tableau.
• Lead A/B and multivariate testing to optimize customer journeys.
• Identify high-value actions and drive data-informed marketing pivots.
• Present actionable insights to senior leadership besides cross-functional partners.

Skills

Advanced analytics

Executive storytelling

AB testing

Education

Bachelor's degree in quantitative field

Tools

SQL

Tableau

Excel

Python

R

SAS

STATA

Job description

Ektello in Plano, TX seeks a Senior Digital Marketing Data Analyst to lead analytics, measurement, and optimization across digital channels and personalization efforts. You will partner with Marketing, E‑Commerce, and Engineering to transform data into growth strategies, quantify engagement, and drive insights to executives.

Responsibilities include building automated BI solutions, designing robust A/B testing frameworks, and delivering data-backed storytelling to leadership.