Marketing Analytics & Optimization Analyst

Avetta; United States; Hybrid; USD 89,000 - 103,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(K)

Paid Time Off

Job summary

Avetta is seeking a Marketing Operations Analyst in the United States to drive data‑driven insights across the full customer journey. You will build KPI packages, evaluate campaign performance, and partner with Marketing, Sales Ops, and Product to optimize lead conversion and revenue.

The role requires advanced Excel, and experience with Salesforce, Marketo, Tableau (or BI tools) to visualize data and present findings to executives. Hybrid work with 3 days in office, 2 days remote is preferred.

Qualifications

• BS/BA in Business Administration (Finance/Accounting/Economics) or related degree.
• 4+ years of experience in Marketing Operations, Sales Operations, or Consulting, preferably SaaS.
• Advanced Excel and BI tool proficiency with data visualization focus.

Responsibilities

• Act as trusted advisor to marketing leadership with accurate insights and recommendations.
• Develop and maintain KPI packages to measure marketing and lead performance.
• Build annual funnel targets and communicate actionable takeaways from reports.
• Improve data integrity and reporting accuracy across marketing automation and CRM.
• Collaborate with Marketing, Sales Ops, Product Marketing, and Product to optimize revenue.

Skills

Excel

Salesforce

Marketo

Tableau

Analytics

Education

BS/BA in Business Administration (Finance/Accounting/Economics) or related

Tools

Tableau

Power BI

Domo

Job description

Avetta is seeking a Marketing Operations Analyst in the United States to drive data‑driven insights across the full customer journey. You will build KPI packages, evaluate campaign performance, and partner with Marketing, Sales Ops, and Product to optimize lead conversion and revenue.

The role requires advanced Excel, and experience with Salesforce, Marketo, Tableau (or BI tools) to visualize data and present findings to executives. Hybrid work with 3 days in office, 2 days remote is preferred.