Marketing Analytics Lead - Data-Driven Growth

ShipStation International; Austin, Northern (TX, KY); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Hybrid work

Flex Time Off

12 paid holidays

401k matching

merit reviews

Modern office in Austin

Weekly catered lunches

Health, dental, vision

Gym access

Employee assistance program

Education reimbursement

Employee referral program

Safe, inclusive environment

Job summary

Auctane is seeking a Marketing Analytics Manager in Texas to drive data-informed marketing decisions across customer acquisition, retention, and revenue. You will own measurement, build dashboards, and partner with leaders to optimize the marketing mix and funnel performance.

Hybrid role (3 days in office) with offices in Austin or Dallas. Travel is limited, and you will collaborate with teams across our global portfolio of products.

Qualifications

• 3+ years of experience in a marketing analytics or data analytics role.
• Track record of driving measurable success through data analysis, optimization and performance improvement.
• Ability to create compelling presentations and dashboards based on data.
• Experience establishing and maintaining relationships with individuals at all levels of the organization.
• Must be comfortable with advanced statistical analysis and machine learning.
• Proficient in marketing analytics methodologies and measurement.
• Familiarity with ad platforms and marketing KPIs.
• Proficient in SQL for querying and manipulating large datasets; experience with Python or R for statistical analysis and automation is a plus.

Responsibilities

• Lead marketing measurement and translate insights into actionable recommendations.
• Manage and report on key marketing metrics across the marketing funnel.
• Analyze relationships between marketing efforts and business outcomes.
• Manage ad hoc marketing analytics requests from end-to-end.
• Develop dashboards and other data-oriented deliverables for marketing teams and senior leaders.
• Support testing and share learnings across teams.
• Serve as connective layer across analytics platforms ensuring data quality and comparability.
• Monitor and maintain data quality within marketing databases and dashboards.

Skills

Marketing analytics

Data analysis

SQL

Python/R

Dashboards

Stakeholder management

Tools

Hubspot

Salesforce

Tableau

Looker

Power BI

Google Analytics

Segment

Databricks

GCP

Google Tag Manager

Github

Vertex AI

BigQuery

Job description

Auctane is seeking a Marketing Analytics Manager in Texas to drive data-informed marketing decisions across customer acquisition, retention, and revenue. You will own measurement, build dashboards, and partner with leaders to optimize the marketing mix and funnel performance.

Hybrid role (3 days in office) with offices in Austin or Dallas. Travel is limited, and you will collaborate with teams across our global portfolio of products.