Marketing Analyst

Atterro; Plano (TX); On-site; USD 73,000 - 98,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Atterro is seeking a Marketing Analyst in Plano, TX to drive analytics and measurement for digital marketing and personalization efforts. You will collaborate with Marketing, Demand Generation, Platform, Data Science, Engineering and Project Management to develop insights and data solutions that inform marketing effectiveness and growth strategies.

The role reports to the Director of Digital Analytics. The position emphasizes strategic analyses, KPI development, and A/B test ownership to

Qualifications

• Bachelor's degree in a quantitative field (Mathematics, Engineering, OR Statistics).
• 5+ years in Data Analytics or related roles such as Quantitative Marketing or Operations Research.
• 3+ years of SQL experience.
• 2+ years of planning, executing, and measuring A/B tests.
• 3+ years building data visualizations with Tableau.
• Experience in an eCommerce and/or Digital Marketing environment.

Responsibilities

• Drive strategic analysis and deep dives; create dashboards and reports for senior leadership.
• Partner with BI to build reporting solutions using Tableau, SQL and BI tech.
• Translate business problems into data insights to guide decisions.
• Drive marketing optimization by uncovering customer insights for targeting and messaging improvements.
• Own KPI development, testing frameworks (A/B tests), and performance measurements.
• Identify high-value customer actions and align with teams to prioritize campaigns.

Skills

Strong analytical background

SQL

Excel

Pitching to leadership

Education

Bachelors in quantitative field

Tools

Tableau

SQL

Excel

Job description

Job Title: Marketing Analyst

Location: Plano, TX

Pay Rate: 62.00hr – 62.00hr

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Marketing Analyst

Top Skills

1. Strong analytical background
2. SQL and advanced Excel
3. Pitching to marketing/business leadership

Summary

The primary purpose of the role is to drive analytics and measurement for digital marketing and personalization efforts. This role will collaborate with several teams including Marketing, Demand Generation, Platform, Data Science, Engineering and Project Management to develop insights and data solutions that will help inform the effectiveness of our marketing and personalization efforts across various channels and how best can we optimize these efforts to grow our business. This position will report to the Director of Digital Analytics.

Responsibilities

• Strategic analysis and reporting: Drive strategic analysis and deep dives to be shared with senior leadership. Build and maintain reporting dashboards that track the performance of our marketing and personalization efforts. Continually evolve analytics processes and tools; incorporate new sources of data to improve understanding of the business and customers.
• Collaborate with BI team to build reporting solutions using Tableau, SQL and other data-warehousing and BI technologies
• Collaborate with stakeholders to understand business problems, provide data insights to help make business decisions
• Marketing optimization: Drive customer insights to help marketing reach out to a customer with the right product, at the right time and with the right message.
• Test planning and measurement: Build relevant KPIs to monitor the effectiveness of marketing campaigns and personalization efforts. Own A/B testing framework to understand optimal option for the customer. Compare programs and highlight what is working vs. what is not working. Analyze and develop data to help business pivot and create new offerings/ campaigns.
• High Value actions (HVAs): Identify and quantify customer actions that drive increased customer engagement and spend downstream, unlocking business value. Drive alignment with Marketing, Demand Generation and Product teams on importance of these customer actions to help prioritize A) campaigns/experiences focused on driving the right HVA while offering B) the right incentive, to unlock maximum value.

Requirements

• Bachelors’ Degree in a quantitative field (Mathematics, Engineering, Operations Research, Statistics etc.).
• 5+ years of hands‑on experience in Data Analytics or related roles such as Quantitative Marketing or Operations Research.
• 3+ years of experience in data manipulation using SQL.
• 2+ experience with design, execution, and measurement of A/B tests.
• 3+ years of experience building data visualizations using tools like Tableau.
• 2+ years of experience with statistical analysis and predictive modeling using tools such as R, STATA, SAS, Python, etc.
• Experience in an eCommerce and/or Digital Marketing environment.
• Succinct, proactive communication; translate data analytics into business solutions.
• Proven experience in managing multiple tasks simultaneously with a rigid determination to meet deadlines.
• Comfortable to work with people from a broad range of backgrounds from highly technical to marketing to sales/business.

Benefits Include

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!