Marketing Analytics, Senior Analyst

Sud Recruiting; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

Sud Recruiting is seeking a Senior Analyst, Marketing Analytics in the Dallas–Fort Worth area. This hands-on, data-driven role combines analytics with strategy to turn insights into actionable marketing decisions. You will shape measurement, drive ROI, and partner with stakeholders to tell the data story.

The ideal candidate has 4+ years in Marketing Analytics, is fluent in SQL and Python, and proficient with Tableau or Power BI to build compelling dashboards and reports.

Qualifications

• Marketing Analytics experience required.
• 4+ years of data mining and analysis with strategic recommendations.
• MUST have SQL and Python; Tableau and/or Power BI for data analysis and reporting.

Responsibilities

• Design and lead end-to-end campaign analysis with measurement strategies.
• Own customer lifecycle analysis from acquisition to churn to inform offers and ROI.
• Design and analyze A/B tests to evaluate performance and ROI.
• Build and maintain dashboards; ensure output drives decisions.
• Audit data and KPI calculations for accuracy and reliability.
• Craft clear data narratives for cross-functional teams.

Skills

SQL

Python

Tableau

Power BI

Tools

Tableau

Power BI

Job description

Title: Senior Analyst, Marketing Analytics

Overview

A forward thinking, data driven organization at the forefront of its industry is looking for a Senior Analyst of Marketing Analytics to join their team. This person will turn complex data into clear, financially sound recommendations that drive real decisions across Marketing Strategy. You won't just build reports, you'll own the story behind the numbers and push stakeholders toward smarter outcomes.

What You'll Do

• Design and lead end-to-end campaign analysis by building measurement strategies, segmenting customers, evaluating performance at the segment and channel level, and delivering insights and recommendations that marketing leadership can actually act on across every stage of the customer journey
• Own customer lifecycle analysis spanning acquisition, retention, and churn to uncover the "why" behind customer behavior and translate it into smarter offers, pricing, product mix, and marketing ROI decisions that protect margin and fuel growth
• Design and analyze A/B tests to evaluate marketing performance and continuously improve ROI
• Build and maintain dashboards that stakeholders rely on daily; collaborate closely with business partners to understand what they need, push back when the framing is wrong, and make sure the output drives decisions not just visibility
• Audit data and KPI calculations within dashboards to ensure accuracy and reliability, you're the last line of defense on data integrity
• Craft clear, compelling data narratives that help cross-functional teams make faster, better-informed decisions

More Info

• individual contributor role that is hands-on analytics + strategic
• full-time role that is hybrid (3Xs/wk in office and rest WFH); role is located in the DFW area
• excellent benefits including strong total compensation

Responsibilities/Experience

• 4+ years of experience w/ mining and analyzing data, using it to provide strategic recommendations on analysis performed
• Marketing Analytics is a MUST
• MUST have: SQL and Python, Tableau and /or Power BI for data analysis and reporting