Marketing Analytics (Client Engagement and Deepening)-Vice President

J.P. Morgan; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

J.P. Morgan in New York seeks a Marketing Analytics Specialist to drive data-driven decision making across campaigns. You will partner with Marketing and Product Strategy to support targeting, forecasting, testing, and campaign measurement from a data and analytics perspective.

Responsibilities include end-to-end analytics, audience targeting, performance reporting, and communicating insights to senior leaders. Strong technical, problem-solving, and cross-team collaboration skills are required.

Qualifications

• BS Degree in a STEM discipline with 5+ years of related Marketing Analytics experience.
• Hands-on analytics delivery to multiple management levels (Test design, financials, reporting, profiling, segmentation).
• Experience with Snowflake, AWS and advanced querying languages (SQL, HQL, SparkSQL).
• Data extraction, transformation and load (ETL) understanding.
• Proficiency in web analytics (Adobe Analytics) and interactive reporting (Tableau, Databricks).
• Strong communication, problem-solving, and ability to influence stakeholders.

Responsibilities

• Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including sizing, audience targeting, test design, reporting, and insight generation.
• Partner with clients/stakeholders to manage the portfolio, define delivery approaches, and recommend strategy and experimentation to meet objectives.
• Provide tactical and strategic marketing insights through analytics, reporting, and data visualization.
• Translate complex analyses into clear, actionable insights and build relationships across the organization.
• Stay current on industry trends and evaluate new tools to address evolving business needs.

Job description

Drive the future of data-driven decision making—join us to transform raw information into actionable insights that power business innovation.

As a Marketing Analytics Specialist on the Private Client Data & Analytics team, you will partner with Marketing and Product Strategy to support the full client marketing campaign lifecycle, including targeting, business case development, list execution, reporting, test design and modeling, financial assessments, forecasting, and campaign analysis. You will collaborate with internal stakeholders to advance marketing initiatives, understand customer needs, and identify effective ways to communicate how our products and services can improve their financial lives. You'll need to be technically proficient, highly analytical, resourceful, and an effective communicator with strong problem‑solving skills and the ability to drive key projects across teams. You'll work directly with our stakeholders on the design, development, implementation, and measurement of strategic marketing campaigns from a data and analytics perspective.

Job Responsibilities

• Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design/execution, performance reporting, and insight generation.
• Partner closely with clients/stakeholders to manage the portfolio of work, define the delivery approach, and recommend strategy and experimentation to meet business objectives.
• Provide both tactical and strategic marketing insights through analytics, reporting, and advanced data visualization techniques.
• Solve complex problems and translate complex analytical results into clear, actionable insights.
• Leverage an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.
• Profile, wrangle, and prepare data from diverse sources to support analytical work.
• Write data transformation logic using languages such as Python & SQL.
• Build trusted relationships across a matrixed organization.
• Stay current on industry trends and continuously evaluate new tools and methods to address evolving business needs.
• Take direction effectively while working independently with limited supervision.
• Demonstrate a strong passion for data and analytics, and for using insights to fuel business innovation.

Required Qualifications, Capabilities, and Skills

• BS Degree in an applicable STEM discipline and 5+ years of related Marketing Analytics experience.
• Hands‑on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis).
• Experience working with Snowflake, AWS and advanced level database querying languages (SQL, HQL, SparkSQL) with modern cloud-based data architectures.
• Technical understanding of data extraction, transformation, and load processing.
• Proficiency in web analytics (Adobe Insight/Adobe Site Catalyst).
• Experience with dynamic and interactive reporting applications (i.e., Tableau, Databricks).
• Tangible experience with business strategy and tactical implementation.
• Strong written and oral presentation/communication skills – the ability to convey complex information simply and clearly to senior business leaders.
• Ability to work and collaborate with and influence internal and external partners.
• Problem‑solving skills are essential. Must be able to think outside the box to implement creative solutions that solve business problems.
• Thrive in a fast‑paced environment, consistently meet deadlines, and deliver high‑quality work with strong attention to detail and organization.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer/Disability/Veterans