Marketing Analytics Lead

Homeaglow; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Homeaglow is seeking a Marketing Analytics Lead to own measurement frameworks guiding how marketing dollars are spent, scaled, and optimized.

You will bridge performance marketing, finance, and engineering, translating data into insights that drive growth, experimentation, and clear leadership decisions.

You’ll build reporting for core KPIs, enable faster testing, and ensure data integrity across ad platforms and tools.

Qualifications

• 5+ years of experience in business, growth, or marketing analytics.
• Hands-on experience working with media buyers and financial stakeholders.
• Deep expertise in marketing measurement methodologies (attribution, MMM, incrementality, etc.).
• Experience supporting website conversion rate optimization and funnel analysis.
• Proven track record of improving marketing efficiency through better measurement and experimentation.

Responsibilities

• Create and maintain reporting for core marketing KPIs, including lead analysis and full-funnel conversion performance.
• Lead improvements in measurement sophistication through attribution modeling, media mix modeling, and incrementality studies.
• Ensure stability and accuracy of data pipelines across ad platforms, analytics tools, and third-party vendors.
• Partner with Performance Marketing leadership to set growth targets and quantify supply and demand at the market level.
• Increase experimentation velocity by designing frameworks and tools that enable marketers to launch and analyze tests independently.
• Collaborate with Finance to align marketing metrics with financial forecasts, budgets, and efficiency targets.
• Leverage AI-powered development environments to automate reporting, build internal analytics tools, and enable self-service data access.

Skills

Marketing analytics

Cross-functional collaboration

Experimentation

Data-driven decision making

Job description

Are you a data-driven marketing analytics leader who thrives at the intersection of growth, experimentation, and financial impact? As Marketing Analytics Lead, you’ll own the measurement frameworks that guide how marketing dollars are spent, scaled, and optimized.

This role sits at the center of performance marketing, finance, and engineering—turning complex data into clear insights that fuel smarter decisions. You’ll elevate how success is measured, empower marketers to move faster through experimentation, and ensure leadership has confidence in where and why growth is happening.

Why This Role Matters

Marketing performance is only as strong as the intelligence behind it. In this role, you’ll design and continuously improve the systems that connect marketing activity to business outcomes—ensuring accuracy, accountability, and scalability as the company grows.

You’ll be a strategic partner to performance marketing leaders, finance, and cross-functional teams, helping translate operational metrics into financial outcomes and long-term growth planning.

The Role

• Create and maintain reporting for core marketing KPIs, including lead analysis and full-funnel conversion performance


• Lead improvements in measurement sophistication through attribution modeling, media mix modeling, and incrementality studies


• Ensure stability and accuracy of data pipelines across ad platforms, analytics tools, and third-party vendors


• Partner with Performance Marketing leadership to set growth targets and quantify supply and demand at the market level


• Increase experimentation velocity by designing frameworks and tools that enable marketers to launch and analyze tests independently


• Collaborate with Finance to align marketing metrics with financial forecasts, budgets, and efficiency targets


• Leverage AI-powered development environments to automate reporting, build internal analytics tools, and enable self-service data access

Compensation

• The Requirements


• 5+ years of experience in business, growth, or marketing analytics


• Hands‑on experience working with media buyers and financial stakeholders


• Deep expertise in marketing measurement methodologies (attribution, MMM, incrementality, etc.)


• Experience supporting website conversion rate optimization and funnel analysis


• Proven track record of improving marketing efficiency through better measurement and experimentation


• Strong cross‑functional collaboration skills, especially with Finance and Engineering