Marketing Analytics & Performance Lead — Data-Driven Growth

Socket.dev; Atlanta (GA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

3 Medical Insurance options with HSA

Remote or hybrid environment by locale

401k match

Job summary

Velosio is seeking a Manager of Marketing Analytics & Performance Optimization to own measurement and improvement of marketing performance across programs, channels, and investments. You will turn data into clear decisions, establish a consistent performance management discipline, and demonstrate marketing’s contribution to pipeline and revenue.

You will partner with campaign, digital, content, field, partner, and sales teams to translate insights into optimization plans and testing programs

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field, or equivalent experience.
• 5–8 years in marketing analytics, revenue operations, or BI.
• Experience measuring B2B marketing across multi‑channel environments.
• Strong grasp of funnel stages, attribution, and revenue measurement.

Responsibilities

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define and maintain KPIs, funnel definitions, attribution logic, and reporting standards.
• Build and maintain HubSpot dashboards for day‑to‑day visibility.
• Analyze funnel performance from inquiry to revenue, CAC and ROI.
• Identify bottlenecks, channel inefficiencies, and budget opportunities.
• Develop executive and channel‑level reports with trends and actions.
• Partner with teams to turn data into optimization plans.
• Manage testing programs across pages, nurture streams, and messaging.
• Evaluate ROI, cost efficiency, and pipeline metrics.
• Recommend budget shifts based on performance and priorities.
• Improve data quality, taxonomy, and reporting consistency.

Skills

Marketing analytics

Revenue operations

Data visualization

Attribution

SQL

HubSpot

CRM systems

Campaign measurement

Education

Bachelor's degree

Equivalent experience considered

Tools

Power BI

Tableau

Looker

HubSpot

Dynamics 365

Excel

Job description

Velosio is seeking a Manager of Marketing Analytics & Performance Optimization to own measurement and improvement of marketing performance across programs, channels, and investments. You will turn data into clear decisions, establish a consistent performance management discipline, and demonstrate marketing’s contribution to pipeline and revenue.

You will partner with campaign, digital, content, field, partner, and sales teams to translate insights into optimization plans and testing programs