Marketing Analytics & Performance Lead - Remote/Hybrid

Velosio, LLC; Atlanta, Northern (GA, KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Remote or hybrid work options

Unlimited PTO

401k Match 50%

Wellness program

Medical Insurance

Dental Insurance

Vision Insurance

Job summary

Velosio, LLC is seeking a Manager of Marketing Analytics & Performance Optimization to lead measurement, analysis, and continuous improvement of marketing performance across programs, channels, and investments. You will turn data into decisions and establish a disciplined performance culture that ties to revenue.

You will report to the Sr. Manager of Marketing Operations & Performance and collaborate with cross-functional teams to optimize funnels, testing, and budgeting for growth.

Qualifications

• Bachelor’s degree in marketing, business, analytics, statistics, economics, or related field.
• 5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
• Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
• Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
• Demonstrated ability to turn analysis into prioritized, actionable business recommendations
• Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
• Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
• Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
• Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
• Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders

Responsibilities

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
• Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
• Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
• Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
• Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
• Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
• Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
• Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
• Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.
• Improve data quality, campaign taxonomy, source tracking, UTM standards, CRM fields, and reporting consistency in partnership with Marketing Operations and Sales Operations.
• Create segment- and account-level analyses that support account-based marketing, industry campaigns, customer expansion, and partner motions.
• Conduct post-campaign and post-event analyses, documenting results, lessons learned, and recommended actions.
• Serve as a trusted advisor to marketing leaders by explaining what happened, why it happened, what to do next, and how to measure improvement.
• Manage external analytics, data, or agency resources as needed and mentor analysts as the team grows.

Skills

Excel

Power BI

Tableau

Looker

HubSpot

Dynamics 365

SQL

Data visualization

Communication

Analytical thinking

Education

Bachelor’s degree in marketing, business, analytics, statistics, economics, or related field

Tools

HubSpot

Dynamics 365

Job description

Velosio, LLC is seeking a Manager of Marketing Analytics & Performance Optimization to lead measurement, analysis, and continuous improvement of marketing performance across programs, channels, and investments. You will turn data into decisions and establish a disciplined performance culture that ties to revenue.

You will report to the Sr. Manager of Marketing Operations & Performance and collaborate with cross-functional teams to optimize funnels, testing, and budgeting for growth.