Finance Lead for DTC, Amazon and Digital Growth

Bonafide; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

Bonafide, part of Pharmavite's Women’s Health portfolio, seeks a Senior Finance leader to partner with DTC, Amazon and Growth Marketing. You will drive financial planning, forecasting and performance analytics across digital channels and Field Sales, building driver-based models to support investment decisions and profitable growth.

You will own analyses of contribution margins, CAC/ROAS/LTV metrics, and cross-channel ROI, while guiding a Senior Financial Analyst and shaping strategic finance

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or related field.
• 7-9 years of progressive experience in FP&A or corporate Finance.

Responsibilities

• Serve as the primary Finance business partner to DTC, Amazon, Growth/Performance Marketing, and Field Sales leadership across all brands.
• Own financial planning, forecasting, budgeting, and performance management for DTC, Amazon, performance marketing, and Field Sales.
• Develop and maintain driver-based revenue and profitability models incorporating traffic, conversion, AOV, retention/repeat, subscriptions, promotions, product mix, and other key business drivers.
• Lead analysis of DTC and Amazon contribution margin, including product costs, fulfillment, freight, platform fees, payment processing, returns, promotions, advertising, and other variable costs.
• Develop frameworks to evaluate marketing effectiveness and growth investment returns, including CAC, ROAS, LTV, payback, incrementality, and contribution profit.
• Partner with Growth leadership to optimize the allocation of marketing investment across brands, platforms, campaigns, and customer segments.
• Lead Finance support for Field Sales, including budgeting, forecasting, territory economics, rep productivity, field-force sizing, and deployment decisions.

Skills

DTC finance experience

Digital marketing analytics

Financial modeling

Strategic business partnering

Communication skills

Education

Bachelor’s degree in Finance, Accounting, Economics, or related field

MBA, CPA, or CFA preferred

Tools

Excel

Job description

Bonafide, part of Pharmavite's Women’s Health portfolio, seeks a Senior Finance leader to partner with DTC, Amazon and Growth Marketing. You will drive financial planning, forecasting and performance analytics across digital channels and Field Sales, building driver-based models to support investment decisions and profitable growth.

You will own analyses of contribution margins, CAC/ROAS/LTV metrics, and cross-channel ROI, while guiding a Senior Financial Analyst and shaping strategic finance