Marketing Analytics Lead: ROI, Dashboards & Insights

Pager; San Francisco, Northern (CA, KY); Hybrid; USD 145,000 - 220,000; Full time

Benefits offered by this job

Company equity

ESPP

Retirement plan

Generous vacation time

Paid holidays and sick leave

Wellness days

Parental leave

Volunteer time off

Mental wellness programs

Job summary

PagerDuty hires a Marketing Analytics Manager to own recurring marketing and commercial performance reporting. You will work primarily in Tableau, Snowflake, Salesforce, and Google Sheets, partnering with BI/Data, Finance, and Sales Operations.

Expect high visibility, automation, and influence on budget decisions to optimize marketing ROI. The role offers a hybrid work model with co-location in San Francisco two days per week and broad opportunities to impact revenue generation across the

Qualifications

• 7+ years in marketing analytics, revenue operations, business analytics, sales operations, or a closely related field, with at least 4 years in a hands-on reporting and analysis role.
• Working SQL proficiency. Independently write joins, aggregations, and window functions against a data warehouse, and debug queries.
• Hands-on experience building and maintaining dashboards in Tableau that influence marketing/revenue decisions.
• Strong working knowledge of Salesforce data structures.
• Familiarity with Claude or other AI tools.
• Advanced Google Sheets: reconciliation, modeling, and analysis under time pressure.
• Understanding of B2B funnel and pipeline metrics, ARR, bookings, and relations to one another.
• Demonstrated attention to detail and clear written communication.
• Comfort with ambiguity: pin down metric/source/owner/decision.

Responsibilities

• Produce weekly KPI updates: pacing against funnel targets, pipeline generation, and bookings.
• Deliver the monthly metrics with plain-language explanations for non-technical audiences.
• Support marketing leadership with accurate, up-to-date metrics for cross-functional leadership meetings.
• Support monthly/quarterly business reviews highlighting significant changes and data points.
• Maintain recurring ROI reporting including marketing and event ROI based on contributions.
• Maintain Tableau dashboards built on Snowflake, Salesforce, and billing data with documented definitions.
• Write SQL to pull, validate, and reconcile data across sources and diagnose differences.
• Identify data-quality problems and provide clear remediation recommendations to owners.
• Maintain documentation used by marketing leadership for dashboards.
• Support annual funnel target-setting with modeling inputs and validated targets in the pipeline.
• Field analytics requests from stakeholders by defining metric, source, owner, and decision.
• Support executive reporting with Sr. Manager and Analysts to scope and prioritize.
• Partner with BI/Data, Finance, and Sales Operations on shared data sources and definitions.
• Reduce manual effort through automation with AI tooling.

Skills

SQL

Tableau

Salesforce

Google Sheets

AI tools

KPI reporting

Tools

Snowflake

Salesforce

Google Sheets

Job description

PagerDuty hires a Marketing Analytics Manager to own recurring marketing and commercial performance reporting. You will work primarily in Tableau, Snowflake, Salesforce, and Google Sheets, partnering with BI/Data, Finance, and Sales Operations.

Expect high visibility, automation, and influence on budget decisions to optimize marketing ROI. The role offers a hybrid work model with co-location in San Francisco two days per week and broad opportunities to impact revenue generation across the