Senior Marketing Analytics Lead | Tableau Dashboards & Insights

RADaR Analytics; St. Louis (MO); Hybrid; USD 90,000 - 120,000; Full time

Job summary

RADaR Analytics in the United States is seeking a Senior Marketing Analyst to lead marketing data architecture, media performance analysis, and data visualization efforts. You will drive innovations in tracking and reporting on client success, guide our data team on linking Google Analytics with media platforms, and maintain sophisticated dashboards in Tableau.

You will manage the full lifecycle of marketing data, from ingestion to visualization, while providing mentorship and technical guidance

Qualifications

• Senior Marketing Analyst responsible for marketing data architecture, media performance analysis and data visualization.
• Lead data connections between Google Analytics and media platforms.
• Build and maintain automated dashboards in Tableau and translate multi-channel media data into actionable insights.

Responsibilities

• Own the end-to-end lifecycle of marketing data from ingestion and validation to visualization.
• Mentor and guide the analytics team with technical leadership.
• Collaborate with strategists and clients to translate data into actionable recommendations.

Skills

Marketing data architecture

Tableau

Google Analytics

Data visualization

Analytics

Tools

Tableau

Google Analytics

Job description

RADaR Analytics in the United States is seeking a Senior Marketing Analyst to lead marketing data architecture, media performance analysis, and data visualization efforts. You will drive innovations in tracking and reporting on client success, guide our data team on linking Google Analytics with media platforms, and maintain sophisticated dashboards in Tableau.

You will manage the full lifecycle of marketing data, from ingestion to visualization, while providing mentorship and technical guidance