Senior Marketing Analytics Lead: Data-Driven Growth & ROI

CPI Security; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability & life insurance

Paid holidays & PTO

401(k) with match

Education assistance

On-site café & fitness facility

Volunteer opportunities

Job summary

CPI Security in Charlotte, NC is seeking a Senior Marketing Analyst to lead analytics strategies that support data-driven marketing, performance optimization, and omnichannel reporting. You will build measurement frameworks, dashboards, and actionable insights to guide smarter decisions across the organization.

The ideal candidate has hands-on experience with GA4, GTM, Tableau, Salesforce, and Invoca, plus proficiency in A/B testing, attribution, and data visualization.

Qualifications

• 3+ years with marketing analytics platforms (GA4, GTM, etc).
• 2+ years designing, executing, and analyzing tests.
• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or related field preferred.
• Proficiency with Tableau, SQL, and data visualization tools.
• Experience creating dashboards, automated reporting, and campaign performance analysis.
• Understanding of digital marketing channels (paid, email, social, display).
• Experience with marketing automation platforms and CRMs.
• Knowledge of JavaScript, HTML, and CSS for analytics implementation.

Responsibilities

• Design measurement frameworks for digital and omnichannel campaigns.
• Develop and maintain dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, etc.
• Analyze marketing performance to identify optimization opportunities and insights.
• Measure ROI, lead generation, conversion trends across channels.
• Create attribution models to optimize marketing mix.
• Design and analyze A/B and multivariate tests across channels.
• Document analytics tracking specifications for web, apps, email, social, paid media, and offline.

Skills

Marketing analytics

A/B testing

Data visualization

SQL

Communication

Project management

Critical thinking

Education

Bachelor's degree in Marketing, Business, Statistics, Data Analytics

Tools

GA4

Google Tag Manager

Tableau

Salesforce

Invoca

SQL

Excel

Job description

CPI Security in Charlotte, NC is seeking a Senior Marketing Analyst to lead analytics strategies that support data-driven marketing, performance optimization, and omnichannel reporting. You will build measurement frameworks, dashboards, and actionable insights to guide smarter decisions across the organization.

The ideal candidate has hands-on experience with GA4, GTM, Tableau, Salesforce, and Invoca, plus proficiency in A/B testing, attribution, and data visualization.