Marketing Analytics Lead, P&L & Partnerships

Agoda Company Pte. Ltd.; San Diego (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Agoda in San Diego is seeking a strategic Senior Manager to lead end-to-end marketing for a key partnership. You will own the P&L, shape strategy, lead a small team, and drive measurable growth across channels.

The role blends high-level planning with hands-on analytics, requiring SQL proficiency, strong stakeholder management, and a track record of delivering ROI. You will report to the Head of Partnerships and collaborate with product and commercial teams.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Strong analytical thinking; translate data into insights.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO).
• Experience optimizing marketing campaigns toward ROI and profitability targets.
• Leadership: 5+ years people management or demonstrated team leadership.
• Executive communication; comfortable presenting to VP/Director level stakeholders.
• Complex stakeholder management including partner relationships at senior levels.
• Background in digital marketing, growth marketing, or marketing analytics preferred.
• Familiarity with attribution models and incrementality measurement.
• Strong execution discipline; able to manage multiple initiatives.

Responsibilities

• Set team priorities and OKRs aligned to partnership goals.
• Conduct performance reviews and career development conversations.
• Own the full marketing P&L for the partnership.
• Design experimentation roadmap to validate strategic hypotheses.
• Monitor channel health and drill into anomalies or opportunities.
• Oversee dashboard/reporting development and analytics capability.
• Develop annual marketing roadmap and quarterly plans.
• Lead weekly syncs with partner marketing leadership.
• Present quarterly business reviews to Agoda leadership.
• Own annual planning process and budget across channels.
• Partner with Agoda's commercial and product teams on partnership optimization.
• Pitch strategic initiatives to partner executives.

Skills

SQL proficiency

Data analysis

Marketing tools

Performance marketing

Leadership

Stakeholder management

Executive communication

Data-driven insights

P&L ownership

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda in San Diego is seeking a strategic Senior Manager to lead end-to-end marketing for a key partnership. You will own the P&L, shape strategy, lead a small team, and drive measurable growth across channels.

The role blends high-level planning with hands-on analytics, requiring SQL proficiency, strong stakeholder management, and a track record of delivering ROI. You will report to the Head of Partnerships and collaborate with product and commercial teams.