Strategic Marketing Analytics Lead | P&L & Partnerships

Agoda; Philadelphia (Philadelphia County); On-site; USD 150,000 - 190,000; Full time

Job summary

Agoda is seeking a Senior Manager to lead performance marketing for a key partnership, owning the P&L and guiding a small team across global channels. You will shape strategy, coordinate with partner marketing leadership, and drive revenue growth through data-driven decision making.

You will oversee channels from metasearch to paid search and app marketing, implement experimentation, build dashboards, and ensure cross-functional alignment with product and commercial teams.

Qualifications

• 7-10+ years in marketing, growth, or analytics roles.
• SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
• Strong analytical thinking with ability to translate data into actionable insights.
• Experience with marketing analytics tools (Google Ads, attribution platforms, dashboards).
• Bonus: Experience with experimentation design and statistical analysis.
• 5+ years people management experience or demonstrated team leadership.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO).
• Familiarity with attribution models and incrementality measurement.
• Background in digital marketing, growth marketing, or marketing analytics preferred.
• Executive communication skills — comfortable presenting to VP/Director level stakeholders.
• Complex stakeholder management including partner relationships at senior levels.
• Leadership & Stakeholder Management
• Execution Excellence
• Business Orientation

Responsibilities

• Own the full marketing P&L for the partnership.
• Lead a team of 2-3 marketing specialists and set OKRs.
• Set team priorities and ensure alignment to partnership goals.
• Conduct performance reviews and career development conversations.
• Foster a culture of experimentation, learning, and accountability.
• Strategic Marketing Leadership & P&L Ownership: set overall marketing strategy and ROI targets.
• Guide channel strategies and ensure execution excellence.
• Own the annual planning process and budget allocation across channels.
• Present quarterly business reviews to Agoda leadership (Director/VP level).
• Partner with Agoda's commercial and product teams on partnership optimization.
• Lead large, multi-workstream initiatives end-to-end.
• Build detailed project plans with risk mitigation and milestone tracking.
• Establish governance cadence and reporting mechanisms.
• Ensure disciplined execution across markets and teams.
• Analytics Strategy & Insights: write SQL queries to answer strategic questions and guide analysis.
• Synthesize insights into executive-ready recommendations with business impact quantification.
• Build team capability in analytics and experimentation.
• Program & Project Management: manage multiple concurrent initiatives with tight timelines.

Skills

Analytical thinking

Leadership

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Executive communication

Strategic planning

Marketing analytics

Tools

SQL

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a Senior Manager to lead performance marketing for a key partnership, owning the P&L and guiding a small team across global channels. You will shape strategy, coordinate with partner marketing leadership, and drive revenue growth through data-driven decision making.

You will oversee channels from metasearch to paid search and app marketing, implement experimentation, build dashboards, and ensure cross-functional alignment with product and commercial teams.