Marketing Analytics Lead — Loyalty & Growth

Resorts World Las Vegas LLC; Las Vegas (NV); On-site; USD 110,000 - 140,000; Full time

Job summary

Resorts World Las Vegas is seeking a Manager of Marketing Analytics to lead the Database Marketing team’s analytical projects, including segmentation refinement, growth opportunities, and loyalty program optimization.

The role partners with the Director of Database Marketing to design and evaluate tests, develop models, analyze historical program performance, and present insights to stakeholders across the property.

Qualifications

• At least 4 years in database marketing or related areas.
• Hands-on experience building complex statistical models for marketing.
• Bachelor’s degree in a quantitative field as listed.
• Strong statistical analysis and modeling skills.
• Proficiency with SPSS or SAS and BI tools.
• Proficiency with Microsoft Office and advanced Excel.
• Advanced SQL skills and data manipulation.
• Ability to apply statistical frameworks to business problems.
• Willingness to work outside normal hours and weekends.

Responsibilities

• Lead marketing analytics initiatives with the Database Marketing team.
• Identify opportunities to improve loyalty programs and retention.
• Design and analyze ad-hoc analyses and reports.
• Lead defined analyses and exploratory projects, formulating hypotheses.
• Communicate progress and insights to the Director of Database Marketing.
• Collaborate with property stakeholders to deliver analytics solutions.
• Develop relationships with property leaders for cross-functional work.

Skills

Database marketing

Customer analytics

Direct marketing

CRM

A/B testing

SQL

Excel

Statistical modeling

Communication

Education

Bachelor’s degree in Mathematics/Statistics/Marketing/Finance/Business/Analytics

Tools

SAS

SPSS

BI reporting tools

Job description

Resorts World Las Vegas is seeking a Manager of Marketing Analytics to lead the Database Marketing team’s analytical projects, including segmentation refinement, growth opportunities, and loyalty program optimization.

The role partners with the Director of Database Marketing to design and evaluate tests, develop models, analyze historical program performance, and present insights to stakeholders across the property.