Analytics-Driven Digital Marketing Lead

MGM Resorts International; Las Vegas (NV); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness programs

Hotel discounts

Free employee dining

Free parking

Healthcare & time-off programs

Career development and networking

Descripción de la vacante

MGM Resorts International, based in Las Vegas, seeks a Digital Marketing & Customer Analytics Manager to translate complex digital data into actionable insights that drive growth across its brands. You will lead data storytelling, measurement, and optimization across campaigns and customer engagement.

The ideal candidate has a bachelor’s degree, 2+ years of experience, and strong skills in SQL, Python, Azure Databricks, and analytics tools like Adobe Analytics and Google Analytics.

Formación

• Bachelor’s degree required (field not specified).
• 2+ years of relevant professional experience.
• Experience writing and executing code (SQL, Python, Azure Databricks).
• Hands-on experience with Adobe Analytics and/or Google Analytics.

Responsabilidades

• Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns.
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
• Lead, coach, and develop a team of analysts, establishing best practices for measurement and reporting accuracy.
• Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
• Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
• Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
• Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
• Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.

Conocimientos

Analytical thinking

Written communication

Presentation skills

Educación

Bachelor's degree

Herramientas

SQL

Python

Azure Databricks

Adobe Analytics

Google Analytics

Descripción del empleo

MGM Resorts International, based in Las Vegas, seeks a Digital Marketing & Customer Analytics Manager to translate complex digital data into actionable insights that drive growth across its brands. You will lead data storytelling, measurement, and optimization across campaigns and customer engagement.

The ideal candidate has a bachelor’s degree, 2+ years of experience, and strong skills in SQL, Python, Azure Databricks, and analytics tools like Adobe Analytics and Google Analytics.