Marketing Analytics Lead & Insights Champion

Pacific Life; Omaha (NE); On-site; USD 113,000 - 139,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Wellbeing Reimbursement Account

Paid Time Off

Parental Leave

401k with company match

Job summary

Pacific Life seeks a Marketing Analytics Senior Analyst to join our team in Newport Beach, CA or Omaha, NE. You will build targeted audiences from Snowflake, analyze CRM/Email data, and define end-to-end KPIs to drive marketing impact.

You’ll collaborate across marketing groups, mentor teammates, and explore new technologies within Salesforce Marketing Cloud, Snowflake, and Tableau to optimize campaigns. Strong SQL/Tableau skills required.

Qualifications

• Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required
• 6+ years’ experience in a related field.
• Familiarity with marketing, data, and project management technologies such as Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms (i.e., LinkedIn advertising & Facebook ads managers).
• The ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and an ability to translate between technical and non-technical functions.
• Strong technical skills and the ability to analyze information from various source systems.
• Highly proficient in SQL and Tableau.
• Being a self-starter who can analyze and solve problems of complex nature with little guidance.
• Experience communicating marketing, business, & technical requirements to clearly explain business goals/problems and the technical solutions that can help.
• Able to work effectively in a team environment, building rapport and relationships to develop an advanced level of organizational savvy.
• Excellent time management skills and ability to adapt to changing priorities. Work quickly and efficiently while maintaining a high level of attention to detail.
• Strong influencing and negotiation skills.
• Excellent collaboration skills.
• A constant drive to stay up to date with the latest industry news and developments.

Responsibilities

• Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc. Leverage Marketing Cloud automation studio to pipeline the audiences into data extensions.
• Conduct basic to advanced analyses of marketing data (CRM, Email, Engagement, etc.) to find opportunities to optimize or automate our marketing practices and explain trends in our data and the drivers of our marketing results.
• Define, endorse, and implement end-to-end Marketing metrics & KPIs.
• Share analytics across marketing groups and help drive adoption of Marketing Analytics efforts.
• Research new Marketing technologies and solutions for our marketing technology stack based on the strategic goals of the Marketing Department. Play a key role in the evaluation and addition of new technologies.
• Identify and implement streamlined processes for data reporting and communication and use analytic models to identify insights to drive key decisions across leadership and the organization.
• Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights.
• Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics.

Skills

SQL

Tableau

Python

Salesforce CRM

Marketing Analytics

Education

Bachelor's degree in Statistics, Math, Engineering or equivalent

Tools

Snowflake

Marketing Cloud

Sales Cloud

Data Cloud

Adobe Analytics

JIRA

ADO

Job description

Pacific Life seeks a Marketing Analytics Senior Analyst to join our team in Newport Beach, CA or Omaha, NE. You will build targeted audiences from Snowflake, analyze CRM/Email data, and define end-to-end KPIs to drive marketing impact.

You’ll collaborate across marketing groups, mentor teammates, and explore new technologies within Salesforce Marketing Cloud, Snowflake, and Tableau to optimize campaigns. Strong SQL/Tableau skills required.