Marketing Analytics Senior Analyst

Pacific Life; Omaha (NE); On-site; USD 113,000 - 139,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Wellbeing Reimbursement Account

Paid Time Off

Parental Leave

401k with company match

Job summary

Pacific Life seeks a Marketing Analytics Senior Analyst to join our team in Newport Beach, CA or Omaha, NE. You will build targeted audiences from Snowflake, analyze CRM/Email data, and define end-to-end KPIs to drive marketing impact.

You’ll collaborate across marketing groups, mentor teammates, and explore new technologies within Salesforce Marketing Cloud, Snowflake, and Tableau to optimize campaigns. Strong SQL/Tableau skills required.

Qualifications

• Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required
• 6+ years’ experience in a related field.
• Familiarity with marketing, data, and project management technologies such as Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms (i.e., LinkedIn advertising & Facebook ads managers).
• The ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and an ability to translate between technical and non-technical functions.
• Strong technical skills and the ability to analyze information from various source systems.
• Highly proficient in SQL and Tableau.
• Being a self-starter who can analyze and solve problems of complex nature with little guidance.
• Experience communicating marketing, business, & technical requirements to clearly explain business goals/problems and the technical solutions that can help.
• Able to work effectively in a team environment, building rapport and relationships to develop an advanced level of organizational savvy.
• Excellent time management skills and ability to adapt to changing priorities. Work quickly and efficiently while maintaining a high level of attention to detail.
• Strong influencing and negotiation skills.
• Excellent collaboration skills.
• A constant drive to stay up to date with the latest industry news and developments.

Responsibilities

• Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc. Leverage Marketing Cloud automation studio to pipeline the audiences into data extensions.
• Conduct basic to advanced analyses of marketing data (CRM, Email, Engagement, etc.) to find opportunities to optimize or automate our marketing practices and explain trends in our data and the drivers of our marketing results.
• Define, endorse, and implement end-to-end Marketing metrics & KPIs.
• Share analytics across marketing groups and help drive adoption of Marketing Analytics efforts.
• Research new Marketing technologies and solutions for our marketing technology stack based on the strategic goals of the Marketing Department. Play a key role in the evaluation and addition of new technologies.
• Identify and implement streamlined processes for data reporting and communication and use analytic models to identify insights to drive key decisions across leadership and the organization.
• Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights.
• Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics.

Skills

SQL

Tableau

Python

Salesforce CRM

Marketing Analytics

Education

Bachelor's degree in Statistics, Math, Engineering or equivalent

Tools

Snowflake

Marketing Cloud

Sales Cloud

Data Cloud

Adobe Analytics

JIRA

ADO

Job description

Job Description

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.

Job Description

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.

We’re actively seeking a talented Marketing Analytics Senior Analyst to join our team in Newport Beach, CA or Omaha, NE.

How You’ll Help Move Us Forward

• Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc. Leverage Marketing Cloud automation studio to pipeline the audiences into data extensions.
• Conduct basic to advanced analyses of marketing data (CRM, Email, Engagement, etc.) to find opportunities to optimize or automate our marketing practices and explain trends in our data and the drivers of our marketing results.
• Define, endorse, and implement end-to-end Marketing metrics & KPIs.
• Share analytics across marketing groups and help drive adoption of Marketing Analytics efforts.
• Research new Marketing technologies and solutions for our marketing technology stack based on the strategic goals of the Marketing Department. Play a key role in the evaluation and addition of new technologies.
• Identify and implement streamlined processes for data reporting and communication and use analytic models to identify insights to drive key decisions across leadership and the organization.
• Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights.
• Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics.

The Experience You Bring

• Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required
• 6+ years’ experience in a related field.
• Familiarity with marketing, data, and project management technologies such as Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms (i.e., LinkedIn advertising & Facebook ads managers).
• The ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and an ability to translate between technical and non-technical functions.
• Strong technical skills and the ability to analyze information from various source systems.
• Highly proficient in SQL and Tableau.
• Being a self-starter who can analyze and solve problems of complex nature with little guidance.
• Experience communicating marketing, business, & technical requirements to clearly explain business goals/problems and the technical solutions that can help.
• Able to work effectively in a team environment, building rapport and relationships to develop an advanced level of organizational savvy.
• Excellent time management skills and ability to adapt to changing priorities. Work quickly and efficiently while maintaining a high level of attention to detail.
• Strong influencing and negotiation skills.
• Excellent collaboration skills.
• Highly organized, positive attitude.
• A constant drive to stay up to date with the latest industry news and developments.

What Makes You Stand Out

• Masters education in a related field.
• Experience with the Salesforce product suite including Marketing Cloud, Sales Cloud, & Data Cloud.
• Financial Services / Insurance industry experience.

You Can Be Who You Are.

People come first here. We’re committed to an inclusive workforce. Learn more about how we create a welcoming work environment at www.pacificlife.com. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife.

Base Pay Range

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

$113,490.00 - $138,710.00

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation

You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife

EEO Statement

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.