Marketing Analysis/Coordinator IV

WCL Group; New York (NY); On-site; USD 88,000 - 121,000; Full time

Job summary

WCL Group is seeking a Marketing Analysis/Coordinator IV in New York for a 12-month on-site assignment. You will research market conditions, track trends, and build analytics to drive revenue.

This role requires extensive experience in marketing analytics, dashboarding, and forecasting, with strong Salesforce, Pardot, and Adobe Analytics expertise. You will collaborate with growth marketers to design tests, interpret results, and guide investment decisions while owning KPI frameworks and funnel

Qualifications

• 8+ years of marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.
• Experience with Salesforce CRM, Pardot, and Adobe Analytics.

Responsibilities

• Forecast and track marketing and sales trends, analyzing data insights.
• Research consumer opinions and marketing strategies with cross-functional teams.
• Develop data collection methods and organize surveys or use existing data.
• Analyze competitors' pricing, sales, and distribution methods.
• Measure effectiveness of marketing, advertising, and communications programs.
• Identify advertising needs and develop procedures.
• Direct trained survey interviewers.
• Build dashboards and automated reports reflecting performance against KPIs.
• Run cohort analyses to understand lead quality and ROI.
• Forecast pipeline, revenue contribution, and scenarios to guide budget.

Skills

Verbal communication

Written communication

Negotiation skills

Customer service

Time management

B2B funnel analytics

Dashboard development

Forecasting models

Salesforce CRM

Pardot

Adobe Analytics

Marketing analytics experience

Education

Bachelor's degree in marketing or equivalent training

Tools

Salesforce CRM

Pardot

Adobe Analytics

Job description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well‑known brands in the world.

LOCATION

New York, NY 10119

COMPENSATION

$76 per hour

SCHEDULE

On-site

Monday–Friday (40 hrs per week)

CONTRACT TERM

12-month contract with high likelihood of extension/conversion to full-time employee

POSITION OVERVIEW – Marketing Analysis/Coordinator IV

The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Performance Tracking & Measurement

• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real‑time performance and alignment with business KPIs.

Cohort Analysis & Pipeline Forecasting

• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.

Insights & Experimentation

• Ensure fast insight cycles across experiments, campaigns, and content releases.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.

KPI Ownership & Optimization

• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Identify gaps, diagnose funnel issues, and recommend actionable improvements.

Funnel Analytics & Revenue Reporting

• Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
• Deliver weekly, monthly, and quarterly reporting with data‑backed insights and narratives.

REQUIRED SKILLS

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one's time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.
• Bachelor's degree in marketing or equivalent training required.
• 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Advanced skills in spreadsheet modeling and business insights.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.
• Required experience with Salesforce CRM.
• Required experience with Pardot (Account Engagement).
• Required experience with Adobe Analytics.

PREFERRED SKILLS

• Experience with Looker, Snowflake, Tableau, or B2B attribution platforms.
• Thrives in fast‑paced environments and brings structure where needed.
• An analytical storyteller — able to turn raw data into clear, actionable insights.
• Understands full‑funnel B2B marketing and the relationship between channels, content, and revenue.
• Hands‑on with marketing systems and able to troubleshoot, build, and optimize data workflows.
• Able to partner cross‑functionally with Demand Gen, Content, Product Marketing, Sales, and RevOps.