Senior Marketing Analyst

Harnham

New York (NY)

Hybrid

USD 130,000 - 160,000

Full time

14 days+

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Job summary

A leading technology firm in New York is seeking a Senior Data Analyst specializing in Marketing Analytics. This role involves partnering with teams to drive campaign performance and strategic decision-making. Candidates should have 4+ years of experience, strong SQL and Python skills, and a knack for data storytelling. This opportunity offers a hybrid work model and the chance to impact marketing strategies through analytics.

Qualifications

4+ years’ experience in Marketing Analytics or a related data-driven role.
Strong SQL skills and proficiency in Python or R.
Experience with A/B testing and marketing funnel performance analysis.

Responsibilities

Partner with teams to measure campaign performance and make strategic decisions.
Own analytical projects from business questions to actionable insights.
Analyze customer acquisition and retention across marketing channels.

Skills

SQL

Python

Marketing funnel analysis

A/B testing

Data storytelling

Collaboration

Tools

Looker

dbt

Redshift

Hex

Airflow

Fivetran

GitLab

mParticle

Eppo

Mixpanel

Job description

Direct message the job poster from Harnham

Senior Data Analyst - Marketing Analytics

Location: NYC - Hybrid | Salary: $130,000 - $16,000

We're partnered with an innovative technology company that's redefining how people engage with live and digital experiences.

With a strong commitment to data-driven decision-making, their Marketing Analytics function plays a central role in shaping growth strategy, optimising performance across channels, and deepening understanding of the customer journey.

They're now seeking a Senior Data Analyst to join this high-impact team - someone who can bridge the gap between marketing strategy, business objectives, and analytical insight to drive measurable results.

The Role

Partner closely with Growth, Marketing, and Product teams to identify opportunities, measure campaign performance, and guide strategic decision‑making.
Own analytical projects end‑to‑end, from scoping business questions to delivering actionable insights and recommendations.
Analyse and optimise customer acquisition, engagement, and retention across multiple marketing channels.
Develop and maintain core marketing datasets and dashboards using tools such as Looker, dbt, and Hex.
Evaluate campaign and channel effectiveness through experimentation and advanced statistical techniques.
Communicate complex analytical findings clearly and persuasively to both technical and non‑technical stakeholders.
Act as a thought partner, using analytics to influence broader marketing and growth strategy.

What You’ll Bring

4+ years’ experience in Marketing Analytics, Growth Analytics, or a related data‑driven role (ideally within tech, ecommerce, or consumer products).
Strong SQL skills and proficiency in Python or R for data manipulation and modelling.
Proven experience analysing marketing funnel performance, attribution, and ROI.
Hands‑on experience with experimentation, A/B testing, or incrementality analysis.
Strong understanding of digital marketing channels, CRM, and performance metrics.
Excellent storytelling and presentation skills – able to translate data into strategic insight.
A proactive, collaborative mindset and a passion for driving business impact through analytics.

Desirable: experience in B2B2C environments, working with marketing automation or attribution platforms, and exposure to data infrastructure (dbt, event tracking, marketing APIs).

If you’re passionate about using data to drive marketing performance and influence strategic growth decisions, this is an opportunity to make a tangible impact within a forward‑thinking organisation.

Get in touch with the Harnham team today to learn more.

#MarketingAnalytics #DataAnalytics #GrowthAnalytics #Harnham #DataJobs #AnalyticsCareers

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