Marketing Analytics Lead for Growth & Measurement

Turtlebox Audio LLC; Georgia; On-site; USD 120,000 - 180,000; Full time

Job summary

The Senior Manager of Marketing Analytics at Turtlebox Audio LLC will own analytics across the company’s marketing ecosystem, partnering with the marketing team and external performance agency to build a rigorous measurement engine.

You will establish dashboards, attribution approaches, testing frameworks, forecasts, and decision-support processes to improve marketing effectiveness and efficiency for both DTC and wholesale channels.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• Proven experience measuring both performance and brand marketing in consumer brands.
• Strong proficiency with analytics tools and cross-channel measurement.

Responsibilities

• Own end-to-end marketing analytics across performance, brand, and owned channels.
• Define KPIs, measurement frameworks, and weekly to annual performance reviews.
• Partner with agency and internal teams to turn insights into action.

Skills

Marketing analytics

Growth analytics

Performance analytics

Customer analytics

Attribution

Forecasting

Dashboards

Cross-channel measurement

Strong communication

Excel

SQL

GA4

Shopify

CDPs

Education

Bachelor's degree

Tools

GA4

Shopify

CDP platforms

Attribution platforms

Job description

The Senior Manager of Marketing Analytics at Turtlebox Audio LLC will own analytics across the company’s marketing ecosystem, partnering with the marketing team and external performance agency to build a rigorous measurement engine.

You will establish dashboards, attribution approaches, testing frameworks, forecasts, and decision-support processes to improve marketing effectiveness and efficiency for both DTC and wholesale channels.