Senior Manager, Marketing Analytics

Turtlebox Audio; Houston (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Complimentary lunch

12 annual holidays plus Paid Time Off

Health benefits & 401k matching

Discounts on Turtlebox products

Job summary

Turtlebox Audio in Houston, TX seeks a Senior Manager of Marketing Analytics to own analytics across performance, brand, and owned channels. You will partner with our external agency and internal teams to build a rigorous measurement engine that informs decisions and optimizes marketing investments.

Responsibilities include defining KPIs, dashboards, forecasting, and testing frameworks; overseeing ROAS, CAC, LTV metrics, and cross-channel attribution, with a hands-on approach to deliver

Qualifications

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement.
• Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social.
• Advanced Excel skills and strong experience with analytics and business-intelligence tools; familiarity with SQL, GA4, Shopify, attribution platforms, CDPs, or similar tools preferred.
• Strong communication skills with the ability to synthesize data into clear insights and recommendations for senior leaders and cross-functional partners.

Responsibilities

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.
• Serve as the primary point of contact for Turtlebox's performance marketing agency.
• Lead ongoing analysis of paid media performance across channels such as paid social, paid search, display, video, affiliate, and other acquisition programs as applicable.
• Monitor and evaluate key metrics including ROAS, MER, CAC, LTV, payback, conversion rate, contribution margin, incrementality, and new-customer productivity.
• Challenge agency assumptions, validate reporting, identify opportunities, and ensure recommendations translate into action.
• Measure the effectiveness of brand marketing efforts across television, partnerships, ambassadors, events, PR, social, content, and other upper-funnel channels.
• Develop frameworks to assess brand awareness, engagement, traffic impact, conversion influence, geographic lift, and long-term value creation.
• Partner with marketing leadership to evaluate how brand investment supports demand generation, customer acquisition, channel growth, and overall business performance.
• Build and manage testing agendas across audiences, creative, messaging, landing pages, media mix, offers, and lifecycle programs.
• Partner with internal technology, e-commerce, finance, and data resources to improve data reliability and measurement capability.
• Partner closely with Creative, Community, E-commerce, Sales, Finance, PR, Social, and agency stakeholders to connect marketing activity to business results.
• Support analysis across key commercial channels, including DTC, Amazon, retail, and corporate, where marketing influences demand and sell-through.

Skills

Marketing analytics

Growth analytics

Performance marketing analytics

Customer analytics

Cross-channel measurement

Education

Bachelor's degree

Tools

Excel

GA4

Shopify

SQL

Attribution platforms

CDPs

Job description

About Turtlebox Audio

The first Turtlebox was born out of necessity. After breaking every “loud” product on the market through routine outdoor use, the idea of the Turtlebox was born in our garage, not as a business but just for personal use. Nothing else could get the job done.

Most portable speakers aren’t actually meant for the outdoors and can’t withstand the elements, the ones that can aren’t loud enough to be heard. When you’re at the beach or on an ATV, you need sound to carry in order to hear it over the wind, waves, and boat engines, you need a Turtlebox.

We soon realized that there was a huge need for the Turtlebox among likeminded adventurers and our journey began to set out to make the world’s loudest most rugged outdoor portable speaker.

Click here for a peek inside our workplace!

Role Overview

The Senior Manager of Marketing Analytics will own marketing analysis across Turtlebox's full marketing ecosystem. This role will serve as the primary analytical partner to the broader marketing organization and the primary point of contact for the company's external performance marketing agency. This person will help build a more rigorous marketing measurement engine for a rapidly scaling business, establishing the dashboards, attribution approaches, testing frameworks, forecasts, and decision-support processes needed to improve marketing effectiveness and efficiency across the organization.

Key Responsibilities

Marketing Analytics & Measurement

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.

Performance Marketing & Agency Management

• Serve as the primary point of contact for Turtlebox's performance marketing agency.
• Lead ongoing analysis of paid media performance across channels such as paid social, paid search, display, video, affiliate, and other acquisition programs as applicable.
• Monitor and evaluate key metrics including ROAS, MER, CAC, LTV, payback, conversion rate, contribution margin, incrementality, and new-customer productivity.
• Challenge agency assumptions, validate reporting, identify opportunities, and ensure recommendations translate into action.

Brand Marketing Analytics

• Measure the effectiveness of brand marketing efforts across television, partnerships, ambassadors, events, PR, social, content, and other upper-funnel channels.
• Develop frameworks to assess brand awareness, engagement, traffic impact, conversion influence, geographic lift, and long-term value creation.
• Partner with marketing leadership to evaluate how brand investment supports demand generation, customer acquisition, channel growth, and overall business performance.

Experimentation, Attribution & Forecasting

• Build and manage testing agendas across audiences, creative, messaging, landing pages, media mix, offers, and lifecycle programs.
• Partner with internal technology, e-commerce, finance, and data resources to improve data reliability and measurement capability.

Cross-Functional Partnership

• Partner closely with Creative, Community, E-commerce, Sales, Finance, PR, Social, and agency stakeholders to connect marketing activity to business results.
• Support analysis across key commercial channels, including DTC, Amazon, retail, and corporate, where marketing influences demand and sell-through.

Qualifications

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement.
• Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social.
• Advanced Excel skills and strong experience with analytics and business-intelligence tools; familiarity with SQL, GA4, Shopify, attribution platforms, CDPs, or similar tools preferred.
• Strong communication skills with the ability to synthesize data into clear insights and recommendations for senior leaders and cross-functional partners.

Preferred Experience

• Experience in consumer products, e-commerce, DTC, retail, or another omnichannel environment.
• Familiarity with customer cohort analysis, retention modeling, LTV/CAC frameworks, and contribution-margin measurement.
• Experience measuring upper-funnel media such as television, brand partnerships, influencer or ambassador programs, PR, and live events.

Work Environment And Physical Requirements

• This position involves working in a traditional work environment, 5 days a week
• Occasional lifting and carrying of up to 30lbs

Why Join Turtlebox?:

• Be part of a fast-growing premium outdoor audio brand with strong momentum in wholesale and D2C.
• Coworkers who are as passionate about music and adventure as you are.
• Thrive in an entrepreneurial culture with room for creativity, ownership, and innovation.
• Complimentary lunch every day.
• 12 annual holidays plus Paid Time Off.
• Comprehensive health benefits & 401k matching.
• Awesome discounts to complete your Turtlebox collection!