Marketing Analytics Lead - Performance & Brand Insights

Turtlebox Audio LLC; Houston (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Complimentary lunch

Employee discounts

Job summary

Turtlebox Audio LLC is seeking a Senior Manager of Marketing Analytics to own analytics across our marketing ecosystem and serve as the primary partner to our external agency. This role will build a rigorous measurement engine with dashboards, forecasting, testing, and decision-support to scale marketing effectiveness.

You will define KPIs, lead performance analyses, and drive insights across paid media, brand, and owned channels to optimize ROAS and growth.

Qualifications

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, or related strategy roles.
• Bachelor’s degree from a reputable university; degree in Marketing, Business, Economics, Statistics, or Data Analytics preferred.
• Proven experience measuring and optimizing both performance and brand marketing in a consumer-facing business.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, and cross-channel measurement.

Responsibilities

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.

Skills

Marketing analytics

Performance marketing analytics

Cross-functional collaboration

Forecasting

Dashboarding

SQL

GA4

Excel

Education

Bachelor’s degree

Tools

GA4

Shopify

Attribution platforms

CDPs

SQL

Job description

Turtlebox Audio LLC is seeking a Senior Manager of Marketing Analytics to own analytics across our marketing ecosystem and serve as the primary partner to our external agency. This role will build a rigorous measurement engine with dashboards, forecasting, testing, and decision-support to scale marketing effectiveness.

You will define KPIs, lead performance analyses, and drive insights across paid media, brand, and owned channels to optimize ROAS and growth.