Marketing Analytics Architect

Gearset; Cambridge (MA); Hybrid; USD 86,000 - 99,000; Full time

Benefits offered by this job

Flexible home working

Generous personal development budget

Top-end hardware provided

Long Term Incentive Plan

Free lunch in the office

25 days holiday + bank holidays

Company Pension Plan

Bupa health care and dental insurance

Job summary

Gearset is seeking a Marketing Analyst to define, measure, and optimise how we capture and create market demand from Cambridge. You’ll partner with GTM and Data teams to build analytics capabilities from the ground up, turning raw data into strategic direction for the business.

You’ll bridge marketing performance with growth drivers, ensuring data is accurate, accessible, and actionable. The role focuses on linking marketing data with insights across the business to deliver real value for

Qualifications

• Experience building marketing analytics capabilities from scratch in fast-growing environments.
• Strong commercial acumen with the ability to translate data into actionable narratives for senior GTM leadership.
• Experience and/or capability to present and influence senior stakeholders.

Responsibilities

• Partner with Data Engineering to consolidate marketing data for analytics and reporting.
• Collaborate with Marketing to produce meaningful metrics monitoring performance.
• Diagnose fluctuations and analyze impact of campaigns using data models and KPIs.
• Deliver deep-dive analyses to identify optimization opportunities and measure campaign impact.
• Contextualize performance shifts against market conditions and product changes.
• Enhance semantic layer and build dashboards enabling self-serve data exploration across teams.
• Promote data habits and visibility of marketing performance across Marketing.

Skills

Marketing analytics

SQL

Stakeholder communication

Data storytelling

Tools

dbt

Snowflake

BigQuery

Redshift

Looker

Omni

Job description

Gearset is seeking a Marketing Analyst to define, measure, and optimise how we capture and create market demand from Cambridge. You’ll partner with GTM and Data teams to build analytics capabilities from the ground up, turning raw data into strategic direction for the business.

You’ll bridge marketing performance with growth drivers, ensuring data is accurate, accessible, and actionable. The role focuses on linking marketing data with insights across the business to deliver real value for