Marketing Analytics Lead for Growth & Attribution

Hover; San Francisco (CA); Hybrid; USD 168,000 - 208,000; Full time

Benefits offered by this job

Competitive salary

Equity opportunity

Medical, dental, vision

Job summary

Hover is seeking a Lead Marketing Analyst to anchor our Marketing analytics foundation. You will partner with Marketing leadership to answer growth questions, optimize channel performance, and translate data into actionable business narratives.

In this role, you’ll design reporting, establish attribution, and drive strategic recommendations. You’ll work with VP- and Director-level stakeholders to influence decisions and scale our measurement capabilities across marketing functions.

Qualifications

• 7+ years of experience in marketing analytics, marketing science, or related functions.
• Expertise using SQL to perform complex analyses independently.
• Experience with BI and visualization tools such as Looker, Tableau, Sigma, Mode, or similar platforms.
• Experience building reporting frameworks, dashboards, or measurement systems from the ground up.
• Strong understanding of marketing attribution, funnel measurement, customer acquisition, and performance analytics.
• Experience partnering directly with senior stakeholders and influencing business decisions through data.
• Exceptional communication and storytelling skills, including the ability to tailor insights to technical and non‑technical audiences.
• Demonstrated ability to synthesize large amounts of information into clear, actionable recommendations.

Responsibilities

• Build and maintain the reporting infrastructure that provides reliable visibility into campaign performance, funnel conversion, channel effectiveness, pipeline creation, and revenue impact.
• Establish and evolve a trusted attribution framework that connects marketing investments to business outcomes.
• Partner directly with senior marketing leaders to identify, prioritize, and scope high‑impact analytical initiatives.
• Conduct deep analyses that uncover opportunities to improve performance, optimize spend, and accelerate growth.
• Translate complex findings into clear recommendations that drive alignment and action across teams.
• Help stakeholders ask better questions, frame problems effectively, and use data to guide decisions.
• Evaluate and improve marketing measurement processes, tooling, and reporting infrastructure.
• Champion a culture of data‑driven decision making throughout the organization.

Skills

SQL proficiency

Marketing analytics

Data storytelling

Stakeholder collaboration

Analytical thinking

Tools

Looker

Tableau

Sigma

Mode

Job description

Hover is seeking a Lead Marketing Analyst to anchor our Marketing analytics foundation. You will partner with Marketing leadership to answer growth questions, optimize channel performance, and translate data into actionable business narratives.

In this role, you’ll design reporting, establish attribution, and drive strategic recommendations. You’ll work with VP- and Director-level stakeholders to influence decisions and scale our measurement capabilities across marketing functions.