Marketing Analytics Lead: Growth & Attribution

Jobless; Houston, Northern (TX, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

U.S. LawShield is hiring its first dedicated Marketing Analytics Lead to shape how we measure, understand, and optimize marketing performance.

This role sits at the intersection of Marketing and Business Intelligence, serving as the primary analytics partner to Marketing leadership while building scalable reporting, attribution, and measurement capabilities. You’ll own analytics across multi-channel campaigns, define KPIs, and analyze CAC, LTV, retention, and ROI while translating insights into

Qualifications

• 5+ years in marketing analytics, BI, or data analytics.
• Advanced SQL skills.
• Experience with multi-channel marketing attribution.
• CRM reporting experience.
• Ability to translate data into actionable insights.

Responsibilities

• Build executive-level marketing dashboards and reporting in Power BI.
• Define KPIs and measurement frameworks across the marketing funnel.
• Analyze acquisition, CAC, LTV, retention, and marketing ROI.
• Develop multi-channel marketing attribution and performance measurement.
• Build lead lifecycle and CRM-driven reporting from lead through membership.
• Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels.
• Identify growth opportunities through funnel, segmentation, and customer behavior analysis.
• Translate complex data into clear recommendations that influence marketing strategy and investment.

Skills

SQL

Power BI

Data storytelling

Communication

Independent work

Tools

Tableau

Looker Studio

Salesforce

Job description

U.S. LawShield is hiring its first dedicated Marketing Analytics Lead to shape how we measure, understand, and optimize marketing performance.

This role sits at the intersection of Marketing and Business Intelligence, serving as the primary analytics partner to Marketing leadership while building scalable reporting, attribution, and measurement capabilities. You’ll own analytics across multi-channel campaigns, define KPIs, and analyze CAC, LTV, retention, and ROI while translating insights into