Remote Marketing Analytics Lead — AI-Driven Growth

One; United States; On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Remote-friendly

Office-friendly scheduling

Stock options

401(k) with match

Day-one benefits

Job summary

OnePay is seeking a senior leader in marketing analytics to own full-funnel analytics across paid media to lifecycle journeys. You will lead an AI-augmented analytics team, automate reporting, and drive high-value experimentation and strategy work in collaboration with Analytics/ML, Growth, and Product Marketing leadership.

The role emphasizes advancing attribution modeling, MMM, and data-driven decision making to grow CAC/LTV and optimize channel performance.

Qualifications

• 10+ years in marketing analytics, growth analytics, or performance marketing.
• 4+ years of people leadership experience.
• Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
• Strong SQL; experience with large datasets and modern data warehouses.
• Track record improving CAC, LTV, and channel efficiency.
• Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
• Experiment design and interpretation (A/B testing).
• Cross-functional collaboration in a matrixed environment.

Responsibilities

• Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership.
• Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher‑value experimentation and strategy work.
• Run our marketing test‑and‑learn agenda translating results into clear insights and recommendations to grow the business.
• Partner with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact.
• Manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product

Skills

Marketing analytics

People leadership

Attribution modeling

SQL

CAC/LTV optimization

Paid media analytics

Experiment design

Cross-functional collaboration

Education

Bachelor's degree in a quantitative or business field

Job description

OnePay is seeking a senior leader in marketing analytics to own full-funnel analytics across paid media to lifecycle journeys. You will lead an AI-augmented analytics team, automate reporting, and drive high-value experimentation and strategy work in collaboration with Analytics/ML, Growth, and Product Marketing leadership.

The role emphasizes advancing attribution modeling, MMM, and data-driven decision making to grow CAC/LTV and optimize channel performance.