Marketing Analytics Scientist: Valuation & Growth Insights

PNC Financial Services Group, Inc.; Pittsburgh, Northern (Allegheny County, KY); Hybrid; USD 95,000 - 173,000; Full time

Benefits offered by this job

Health insurance

Dental and vision insurance

401(k) with company match

Life insurance

Disability protection

Educational assistance

Wellness program

Job summary

PNC Financial Services Group, Inc. is seeking a Data Scientist - Marketing Valuations to build and refine valuation analytics and statistical models for marketing decisions.

You will analyze customer, offer, and channel economics to guide prioritization and investments. The role combines strong analytical skills with expertise in statistical modeling, data analysis, and effective communication to stakeholders across marketing and finance.

Qualifications

• Bachelor's degree in a quantitative field; advanced degree preferred.
• Experience in data science, analytics, modeling, or marketing analytics.
• Familiarity with marketing valuation concepts such as CLV and offer economics.
• Proficiency in Python and SQL; exposure to cloud platforms and big data tech like Spark/Hadoop.

Responsibilities

• Develop, maintain, and apply valuation and forecasting models (NPV, CLV, offer economics) for marketing decisions.
• Apply statistical techniques to measure performance and evaluate trade-offs.
• Analyze customer and marketing data to identify trends and provide actionable recommendations.
• Support end-to-end analytical process including data prep, modeling, validation, and monitoring.
• Collaborate with marketing, finance, and data teams to implement recommendations.

Skills

Analytical Thinking

Data Analytics

Data Mining

Data Science

Machine Learning

Communication

Education

Bachelor's degree in quantitative field

Master's degree preferred

Tools

Python

SQL

Spark

Hadoop

Job description

PNC Financial Services Group, Inc. is seeking a Data Scientist - Marketing Valuations to build and refine valuation analytics and statistical models for marketing decisions.

You will analyze customer, offer, and channel economics to guide prioritization and investments. The role combines strong analytical skills with expertise in statistical modeling, data analysis, and effective communication to stakeholders across marketing and finance.