Strategic Portfolio Analytics & Campaigns Lead

Fairygodboss; Cleveland (OH); On-site; USD 86,000 - 173,000; Full time

Job summary

PNC is seeking a Portfolio Analytics & Strategy Analyst Senior to join the Data, Modeling & Analytics Marketing & Customer Analytics team. Based in one of several U.S.

locations, you will lead analytics and campaign performance analysis for direct marketing and lending products, translating insights for senior leadership. You will build audience targeting, design tests, and partner with cross-functional teams to deliver dashboards, reporting frameworks, and data definitions to inform strategic

Qualifications

• Banking and Lending product knowledge.
• Intermediate to Advanced Proficiency in Python and Excel.
• Experience building reports, dashboards, and visualizations in Tableau.
• Strong analytical, problem-solving, and stakeholder management capabilities.
• Excellent verbal and written communication skills.

Responsibilities

• Lead analytics and execution support for direct marketing campaigns across Unsecured Installment Loans (UIL) and other consumer lending products.
• Develop audience targeting strategies and optimize campaign performance using customer data and models.
• Design and evaluate marketing tests, including A/B testing and champion/challenger strategies, to identify opportunities for improved customer growth.
• Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.
• Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.
• Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.
• Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.

Skills

Banking knowledge

Python

Excel

Tableau

Stakeholder management

Communication

Education

Bachelor's

Job description

PNC is seeking a Portfolio Analytics & Strategy Analyst Senior to join the Data, Modeling & Analytics Marketing & Customer Analytics team. Based in one of several U.S.

locations, you will lead analytics and campaign performance analysis for direct marketing and lending products, translating insights for senior leadership. You will build audience targeting, design tests, and partner with cross-functional teams to deliver dashboards, reporting frameworks, and data definitions to inform strategic