Growth Marketing Data Analyst - Hybrid/Remote Analytics

Danaher; Atlanta (GA); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Bonus/incentive pay

Comprehensive benefits

401(k)

Job summary

Beckman Coulter Diagnostics is seeking a Marketing Data Analyst to support the Global Marketing team by collecting, analyzing, and visualizing digital marketing data. You will drive growth and campaign optimization through paid media analytics, attribution, app measurement, testing, and optimization strategies.

The role involves developing analytics tools, interpreting data to identify trends, evaluating campaigns across channels, and communicating insights to stakeholders.

Qualifications

• Bachelor’s degree in a relevant field with 5+ years of experience.
• Proficiency with databases, data analysis tools, and reporting automation.
• Experience building dashboards and ad-hoc reports.
• English communication skills, both verbal and written.

Responsibilities

• Develop, maintain, and utilize analytical tools to extract and analyze digital data.
• Interpret datasets to identify trends; report performance metrics like traffic and conversions.
• Evaluate digital campaigns and optimize performance across channels.
• Monitor competitors’ digital strategies and present findings.
• Ensure metrics align across scorecards and dashboards.
• Create benchmarking analyses to assess ROI and inform content effectiveness.

Skills

Data analysis

Dashboarding

English communication

Reporting automation

Education

Bachelor’s degree or MBA

Tools

GA4

Adobe Analytics

SEMrush

Sprout Social

Power BI

Marketo

Salesforce

AI applications

Workfront

Seismic

Job description

Beckman Coulter Diagnostics is seeking a Marketing Data Analyst to support the Global Marketing team by collecting, analyzing, and visualizing digital marketing data. You will drive growth and campaign optimization through paid media analytics, attribution, app measurement, testing, and optimization strategies.

The role involves developing analytics tools, interpreting data to identify trends, evaluating campaigns across channels, and communicating insights to stakeholders.