AI-Driven Marketing Analytics Lead

3e group; Virginia (IL); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance and disability coverage

Open PTO and parental leave

401(k) plan with company matching

Employee assistance program

Voluntary supplemental benefits

Job summary

3E is seeking a Marketing Analytics Manager to transform how our Marketing organization measures performance and turns insights into action. You’ll own recurring measurement across channels, pipeline, spend, attribution, and targets, while also owning an AI-enabled operating model that enhances self-service reporting across the GTM stack.

You will partner with Growth Marketing, SDR, Revenue Operations, and AI stakeholders, balancing 60% analytics with 40% AI/automation to drive data‑driven

Qualifications

• 3+ years of experience in B2B marketing analytics, revenue analytics, marketing operations, or related field.
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Responsibilities

• Own and evolve Marketing’s reporting ecosystem, establishing a reliable cadence for pipeline, channel, marketing-spend, attribution, KPI, and target-performance reporting.
• Turn reporting into decision support by investigating performance drivers, identifying trends and opportunities, and recommending practical actions to Marketing and business leaders.
• Build executive-ready reporting and lead performance readouts that explain what happened, why it happened, and what should happen next.
• Partner with channel owners to connect marketing investment and campaign performance to buying-stage outcomes, pipeline, revenue, customer acquisition, and conversion.
• Develop reporting across paid media, digital, web, email, events, partner, ABM, lifecycle, organic, and other marketing programs.
• Develop and apply attribution models and measurement frameworks that help teams understand the buyer journey and make more informed investment decisions.
• Build AI-driven reporting solutions that automate data preparation, analysis, narrative generation, insight identification, and recurring business readouts.
• Design, ship, maintain, and improve AI agents, skills, applications, integrations, and automations that support Marketing operations and campaign execution.
• Take ownership of the existing operating model in Claude, including approximately 25 live skills and 15 data connections, and improve its reliability and usefulness.
• Maintain and optimize AI-enabled dashboards, connections, automations, and self-service reporting capabilities across the GTM organization.
• Collaborate across Marketing, SDR, Revenue Operations, and technical teams to align data definitions, reporting logic, system requirements, and measures of success.
• Apply sound judgment to AI and analytical outputs, validating data quality and recommendations rather than relying on AI outputs at face value.

Skills

Marketing analytics

Multi‑channel reporting

Attribution modeling

Salesforce knowledge

AI reporting workflows

Data quality & governance

Executive storytelling

Collaboration across teams

Tools

Claude Code

Claude Cowork

Power BI

Power Automate (Microsoft Power Platform)

SQL

n8n

Zapier

Make

Job description

3E is seeking a Marketing Analytics Manager to transform how our Marketing organization measures performance and turns insights into action. You’ll own recurring measurement across channels, pipeline, spend, attribution, and targets, while also owning an AI-enabled operating model that enhances self-service reporting across the GTM stack.

You will partner with Growth Marketing, SDR, Revenue Operations, and AI stakeholders, balancing 60% analytics with 40% AI/automation to drive data‑driven