Senior Marketing Analytics Expert, AI Attribution & Insights

Okta; Chicago (IL); On-site; USD 170,000 - 233,000; Full time

Job summary

Okta seeks a Sr. Manager, Marketing Analytics, to transform data into insights and drive decisions across marketing channels. You’ll own measurement for campaigns, partners, and field marketing, including attribution, ROI optimization, and AI capabilities, serving as the analytics partner for marketing leadership.

You will lead analytics efforts, mentor junior analysts, and build dashboards while shaping the strategy for enterprise marketing in a fast-paced, security-conscious SaaS environment.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement.
• Track record of using data to drive business strategy and budget decisions.
• Experience across enterprise sales, product-led growth, and partner marketing models.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels.
• Translate data into actionable insights and recommendations for marketing leaders across the business.
• Create forecasts and scenario models to inform annual budget planning and incremental asks.
• Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events.
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs.
• Partner with the Marketing Data Operations team to maintain data quality across martech systems.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Design and support marketing experiments with rigorous testing and statistical validation.
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function.
• Stay current with analytics tools and methods to drive competitive advantage.

Skills

Marketing attribution modeling

Multi-touch measurement

Data storytelling

Martech infrastructure

Tableau

Salesforce

Snowflake

Excel

Statistical analysis

A/B testing

Experimental design

Influence without management authority

Education

MBA

Analytics degree

Tools

SQL

Job description

Okta seeks a Sr. Manager, Marketing Analytics, to transform data into insights and drive decisions across marketing channels. You’ll own measurement for campaigns, partners, and field marketing, including attribution, ROI optimization, and AI capabilities, serving as the analytics partner for marketing leadership.

You will lead analytics efforts, mentor junior analysts, and build dashboards while shaping the strategy for enterprise marketing in a fast-paced, security-conscious SaaS environment.