Marketing Analytics Manager (Remote)

Purple; Utah; On-site; USD 77,000 - 91,000; Full time

Job summary

Purple is seeking an experienced Marketing Analytics Lead in Utah to shape measurement, attribution, and reporting for marketing efforts. You will partner with Marketing, Media, and Email & Text teams to optimize ROI and build scalable dashboards.

The role emphasizes data quality, experimentation (A/B testing), and driving actionable insights to senior leadership, with a collaborative, growth-oriented team culture.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience managing or mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Responsibilities

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Skills

SQL

Excel

Data visualization

GA4

Attribution

A/B testing

Mentoring analysts

Communication

Education

Bachelor’s degree in Business/Marketing/Data Analytics/Statistics

Master’s degree preferred

Tools

Snowflake

Looker

Job description

The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows.

The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows.

Compensation
The compensation target for this role is: $77,400 - $91,000

Why this role matters
As part of the Purple Marketing team, this role partners closely with the Marketing, Media, and Email & Text teams to understand what’s working, where to invest, and how to grow. It shapes how the company measures marketing performance and helps every media dollar work harder. The team is collaborative, curious, and focused on accuracy, and this role builds a culture where clear, trusted insights drive action.

How You’ll Shape The Future Of Comfort

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.
  

What We’re Looking For

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience managing or mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.
  

Even Better if

• Master’s degree in a business or quantitative field.
• Experience with Snowflake.
• Experience with Looker.
• Experience in ecommerce, direct-to-consumer, or retail marketing.
• Experience building or scaling a content personalization program.
  

Physical Requirements
Physical activities may occasionally include:

• Remaining in stationary position, often standing, or sitting for prolonged periods of time.
• Adjusting or moving objects up to 15 pounds in all directions.
  

Physical Activities May Constantly Include

• Communicating with others to exchange information.
• Repetitive motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of work assigned.
  

Environmental Conditions May Occasionally Include

• Noisy open office environment
  

How Purple