Senior Marketing Analytics Lead

Bed Bath & Beyond; Salt Lake City (UT); On-site; USD 70,000 - 100,000; Full time

Job summary

Bed Bath & Beyond is seeking an analytics professional to extract and analyze large datasets, deliver ROI insights for marketing campaigns, and support decision-making with rigorous data analysis. You will partner with Marketing, Analytics, Data Engineering, and Product teams to translate business questions into actionable insights.

The role emphasizes working with SQL, cloud data warehouses, and tools like BigQuery and Python, while developing dashboards and KPIs to guide strategic initiatives

Qualifications

• 2+ years of analytics or business intelligence experience.
• Strong SQL skills and experience querying large datasets.
• Experience with relational databases or cloud data warehouses.
• Strong analytical problem-solving skills and intellectual curiosity.
• Ability to recognize trends, correlations, anomalies, and data quality issues.
• Strong understanding of marketing and financial concepts.
• Foundational statistical concepts and analytical methods.
• Strong Microsoft Excel skills.
• Ability to communicate analytical findings clearly to business stakeholders.
• Bachelor's degree in Economics, Finance, Information Systems, Mathematics, Statistics, Marketing, Business, or equivalent experience.

Responsibilities

• Use advanced SQL to extract, manipulate, validate, and analyze datasets.
• Provide ROI and performance analysis for marketing initiatives and campaigns.
• Conduct ad hoc strategic analyses to support Marketing decision-making.
• Develop business cases and analytical recommendations for new initiatives.
• Analyze customer behavior, segmentation, conversion, retention, and journeys.
• Analyze marketing spend and performance across channels.
• Develop and maintain marketing KPIs, dashboards, and recurring reporting.
• Collaborate with Marketing, Analytics, Data Engineering, Product, and Technology teams to translate questions into analyses.
• Support experimentation and A/B testing.
• Analyze attribution and relationships between marketing activity, customer behavior, and revenue.
• Communicate findings to technical and non-technical audiences.

Skills

SQL

Data analysis

Communication

Marketing concepts

Problem solving

Education

Bachelor's degree in Economics, Finance, Information Systems, Mathematics, Statistics, Marketing, Business

Tools

BigQuery

MicroStrategy

Python

Job description

Bed Bath & Beyond is seeking an analytics professional to extract and analyze large datasets, deliver ROI insights for marketing campaigns, and support decision-making with rigorous data analysis. You will partner with Marketing, Analytics, Data Engineering, and Product teams to translate business questions into actionable insights.

The role emphasizes working with SQL, cloud data warehouses, and tools like BigQuery and Python, while developing dashboards and KPIs to guide strategic initiatives